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聚智赋能促振兴:贵州省商务厅携贵州外经贸集团调研平坝酒厂
Sou Hu Cai Jing· 2025-05-28 03:25
Core Insights - The visit by the Guizhou Foreign Trade Group to the Pingba Distillery signifies a strong commitment to integrating traditional liquor with modern trade practices, aiming for the revival of Guizhou's old famous liquor brands [1][3] - The Pingba Distillery's "Revival of Old Famous Liquor" strategy includes product matrix reconstruction and expansion into markets such as North and East China, showcasing a clear determination for growth [3][5] - The Guizhou government emphasizes the importance of the Pingba Distillery in enhancing the competitiveness of the Guizhou liquor industry and expanding its brand influence [3][7] Company Development - The Pingba Distillery has a 73-year history, evolving from small-scale production in 1952 to becoming a recognized brand in Guizhou, with a significant restructuring in 2020 aimed at capacity expansion and market development [1] - Recent achievements include the formation of a large product system with key products like "Pingba 1963" and "Pingba Revival Edition," along with multiple awards and steady market expansion [3] Government Support and Policy - The Guizhou Foreign Trade Group plans to leverage its state-owned enterprise advantages to support the Pingba Distillery in areas such as export channels, overseas warehouse construction, and international certification [3][5] - The provincial government encourages the Pingba Distillery to seize opportunities from RCEP and utilize e-commerce to expand into ASEAN and Belt and Road markets [5][7] Future Outlook - The collaboration between government and enterprises is expected to become a regular feature of Guizhou's economic development, with the Pingba Distillery positioned to lead the revival of Guizhou's old famous liquor brands [7]