Core Insights - The article highlights the role of Ping An Rongyi in providing financial services to small and micro enterprises, particularly in the agricultural sector, through innovative technology solutions [1][5][8] Group 1: Financial Technology and Innovation - Ping An Rongyi's case study showcased at the CCTV Finance event emphasizes the use of AI and big data to address financing challenges for cattle farmers in Shandong [1][4] - The implementation of an AI-driven risk control model allows for quick loan approvals, exemplified by a farmer receiving a loan of 200,000 yuan with minimal documentation [4][5] Group 2: Support for Agricultural Development - The financial services provided by Ping An Rongyi are designed to alleviate the financing difficulties faced by farmers, particularly during market downturns [2][5] - The "Three Rural Protection Plan" aims to deliver efficient and sufficient financial services to farmers, including a dedicated "green channel" for agricultural loans [5][7] Group 3: On-the-Ground Engagement - Ping An Rongyi's nationwide outreach includes direct engagement with farmers to understand their needs and assist with loan applications, enhancing the relevance of their financial products [7][8] - The company has established a comprehensive support system for agricultural products, focusing on marketing and product upgrades to boost sales channels for farmers [7][8] Group 4: Impact and Future Directions - As of June 2025, Ping An Rongyi has supported over 480,000 agricultural small and micro enterprises with more than 60 billion yuan in funding, demonstrating the effectiveness of fintech in promoting inclusive finance [8] - The company plans to continue its grassroots approach, emphasizing a service philosophy that is convenient, efficient, and cost-effective for a broader range of small and micro enterprises [8]