平甫柰李

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赋能柰李产业发展!广师大“薪火青苗”突击队走进韶关仁化周田
Nan Fang Nong Cun Bao· 2025-07-25 07:35
Core Viewpoint - The article highlights the successful transformation of the Nai Li industry in Pingfu Village, Guangdong, through the "薪火青苗" initiative, which focuses on modernizing agricultural practices and enhancing local economic development [1][8][15]. Group 1: Nai Li Industry Development - Pingfu Village has transitioned from traditional scattered planting to a modernized scale industry, achieving an output value of over 8 million yuan in 2023 [9][8]. - The establishment of a cooperative has allowed for the integration of land resources and standardized organic planting, covering 80% of local farmers [26][20]. - The cooperative model has improved production efficiency and market stability, reducing the impact of price competition [19][20]. Group 2: E-commerce and Sales Expansion - E-commerce has played a crucial role in expanding sales channels, with online sales accounting for 40% of total sales and continuing to rise [46][32]. - A live-streaming event in 2022 significantly boosted the visibility and sales of Pingfu Nai Li, demonstrating the effectiveness of digital marketing [30][31]. - Local initiatives, such as training local hosts for online sales, have further enhanced the market reach of Nai Li products [38][37]. Group 3: Rural Revitalization and Cultural Heritage - The "百千万工程" initiative has led to the revitalization of traditional villages, combining cultural preservation with economic development [60][78]. - Infrastructure improvements and the introduction of cultural tourism have attracted businesses and created job opportunities for local residents [71][76]. - The focus on cultural heritage and tourism is expected to provide a replicable model for rural revitalization in other regions [83][79].
产学研合作赋能销售!仁化周田镇平甫柰李上市热卖
Nan Fang Nong Cun Bao· 2025-07-16 02:31
Core Viewpoint - The event aims to enhance the brand awareness and market influence of Pingfu Nai Li, promoting local agricultural development through collaboration and exchange [2][3][4]. Group 1: Event Overview - The ninth Pingfu Nai Li opening event took place in Rinhua County, showcasing the fruit and providing a platform for cooperation [2][3]. - The event featured a tasting area where attendees praised the fruit's sweetness and placed orders on-site [6][7]. - Interactive games and live streaming by popular hosts contributed to the event's engagement and sales efforts [8]. Group 2: Agricultural Development - Pingfu Nai Li, a green-skinned fruit, has been cultivated since the 1990s, benefiting from favorable natural conditions [9][10]. - The current planting area in Zhou Tian Town is approximately 3,000 acres, with a yield of about 1,500 pounds per acre, selling for 10 to 12 yuan per pound [14]. - The number of farming households involved in Pingfu Nai Li cultivation has increased from 50 to 375, with the fruit accounting for 71.5% of the village's agricultural output value [15][16]. Group 3: Quality Improvement and Branding - The town has initiated "One Village, One Product" activities to guide villagers in developing specialty industries, including Pingfu Nai Li [22]. - Collaboration with agricultural research institutions has led to the establishment of a production technology framework and a focus on environmentally friendly cultivation practices [23][25]. - Since 2016, the town has successfully held nine opening events, enhancing the brand's visibility through various promotional activities [30][31]. Group 4: Sales and Marketing Strategies - The local e-commerce initiative is innovating by expanding sales channels through online live streaming, training a workforce for e-commerce sales [38][39]. - The involvement of students and faculty from Guangdong University of Technology aims to leverage academic resources to support the Pingfu Nai Li industry [34][36].