Core Viewpoint - The Guangdong Rural Singer Competition has become a significant cultural event that revitalizes rural areas through music, attracting widespread participation and enhancing local tourism and cultural industries [3][5][66]. Group 1: Event Overview - The Guangdong Rural Singer Competition has been held for three consecutive years, serving as a cultural IP that energizes rural communities and showcases their stories through music [3][4][66]. - The event has garnered over 100 million views online and attracted tens of thousands of music enthusiasts, significantly boosting rural tourism and cultural revenue [5][66]. - The upcoming competition on May 28 will take place at the cultural landmark Bai'e Tan in Guangzhou, continuing to resonate with the "Hundred Million Project" initiative [6][10][107]. Group 2: Cultural Significance - Rural music serves as a natural carrier of cultural memory, reflecting emotions of nostalgia and a search for roots [15][14]. - The competition has highlighted original singers who express their love for their hometowns, inspiring younger generations to cherish their cultural heritage [16][17][18]. - The event has produced numerous original songs that resonate with the experiences of rural life, such as "Waterway Fields" and "Lychee Red," which reflect the changes in rural revitalization [28][30][35]. Group 3: Impact on Rural Revitalization - The competition is part of a broader cultural revitalization strategy, emphasizing the importance of cultural industries in rural development [40][41]. - The event has led to increased local engagement, with villagers becoming active participants rather than mere spectators, enhancing community cohesion [50][54]. - The integration of music with local tourism has created new economic opportunities, with significant increases in accommodation occupancy rates and agricultural product sales during the competition [61][99]. Group 4: Innovative Competition Structure - The competition has introduced innovative formats, such as "representing villages," which encourages community participation and enhances the event's appeal [68][76]. - The 2024 competition will cover ten regions and host 33 offline events, ensuring broad participation across Guangdong [71][72]. - The event has attracted over 10.32 billion online views and 667,500 attendees, making it one of the most popular rural music events in 2024 [78][79]. Group 5: Brand Development and Cross-Industry Collaboration - The competition has established itself as a cultural brand, leveraging policy support and resource integration to promote rural music [93][95]. - By collaborating with mainstream music platforms and hosting landmark concerts, the event has successfully brought rural music to urban audiences, enhancing its visibility [94][96]. - The competition has also fostered a "music economy," integrating various local industries and promoting regional specialties through music [98][102].