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文化产业赋能乡村振兴
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文化激活乡村,产业赋能振兴
Ren Min Ri Bao· 2025-12-07 11:21
袁桥村的变化,离不开政策扶持。郑州微短剧产业蓬勃发展,袁桥村抓住机遇,活化"老资源",发 展新业态,不仅促进人才、资金、服务等要素集聚,还带动了乡村环境整治、服务配套和内外联动,实 现了文化产业与特色乡村的互利共赢。 "十四五"时期,乡村振兴战略深入实施,一系列支持乡村文化发展的政策落地见效。作为农业大省 和文化大省,河南在文化赋能乡村振兴中涌现出一批特色鲜明的实践。兰考徐场村的民族乐器、伊川烟 涧村的青铜工艺、洛宁前河村的三彩陶艺、禹州槐树湾村的钧瓷烧制……这些村镇依托传统非遗、文化 古迹等特色禀赋,打造一村一品,不仅带动农民增收,更重塑了乡村风貌。固始柳编、南召真丝地毯等 一批附带文化属性的产品还走出了国门。 老房、老街、古戏楼……从承载记忆的"露天历史博物馆",到微短剧拍摄的乡村"竖店",河南省登 封市袁桥村走出了一条文化产业赋能乡村的新路径。 (作者为郑州大学教授、文化产业研究中心主任,记者张文豪采访整理) 展望"十五五",乡村全面振兴将迈入新阶段。文化产业赋能,要在保护优先、合理利用的前提下, 激活乡村人文与自然资源,推动一二三产业融合发展。建议进一步通过创意设计、影视制作、非遗研学 等形式,培育一 ...
沿黄地区携手推进乡村文旅小业态提升
Da Zhong Ri Bao· 2025-11-27 01:09
Core Viewpoint - The event aims to enhance the integration of cultural and tourism resources in the Yellow River region, promoting rural revitalization through innovative cooperation models in investment, project construction, and management [1] Group 1: Event Overview - The supply-demand matching activity for rural cultural tourism small business enhancement was held in Tai'an [1] - The event is part of the "Small Lotus" initiative to promote rural cultural tourism [1] - Nearly 60 supply product cases for rural cultural tourism small businesses were introduced, along with a supply manual [1] Group 2: Objectives and Goals - The initiative is driven by the Ministry of Culture and Tourism to enhance rural cultural tourism industries [1] - It aims to activate rural cultural tourism resources and promote industry integration, leading to increased employment and income for farmers [1] - The focus is on developing representative "small and beautiful" rural cultural tourism models through market connection, standard construction, and talent training [1] Group 3: Participation and Contributions - Nine supply-side enterprises shared innovative models and successful cases in areas like rural homestays and cultural tourism project operations [1] - Representatives from nine demand-side enterprises from Qinghai, Ningxia, Inner Mongolia, and Shandong discussed development plans and cooperation needs [1]
甘肃省文化和旅游厅与兰州顺丰签署合作备忘录
Core Points - The event held on August 19, 2025, in Gansu Province focused on empowering rural revitalization through cultural industries and promoting cultural tourism consumption [1] - A cooperation memorandum was signed between the Gansu Provincial Department of Culture and Tourism and Lanzhou SF Express Co., Ltd. to initiate the "Cultural Tourism Express Guarantee" plan [1] - The collaboration aims to integrate efficient and professional logistics service resources to inject new vitality into the high-quality development of Gansu's cultural tourism industry, supporting the implementation of the rural revitalization strategy [1]
深耕细作 激活乡村文化(人文茶座)
Ren Min Ri Bao· 2025-07-26 21:52
Group 1 - The core idea of the articles revolves around the role of cultural commissioners in promoting rural revitalization through cultural activities and initiatives [1][2][3] - Cultural commissioners, consisting of professionals from universities, media, and art institutions, have organized over 10,000 cultural events and formed thousands of local artistic teams in rural areas [1] - The Ministry of Culture and Tourism, along with other departments, has issued guidelines to empower rural economic and social development through cultural industries, introducing the cultural commissioner system [1][3] Group 2 - Cultural commissioners are tasked with integrating traditional Chinese culture with modern needs, leading to innovative cultural expressions and increased community engagement [2] - Successful examples include the revitalization of intangible cultural heritage through interactive experiences and the incorporation of contemporary themes into traditional performances [2] - Cultural commissioners are also instrumental in injecting vitality into rural industries by developing unique cultural tourism projects and promoting local craftsmanship [3] Group 3 - The diversity of cultural resources in rural areas presents both opportunities and challenges, with some regions lacking artistic talent while others struggle with promotion [3][4] - There is a need for tailored approaches that respect local characteristics and avoid one-size-fits-all assessments, emphasizing the importance of government support and collaboration [4] - Continuous innovation and cross-disciplinary integration are essential for cultural commissioners to effectively meet the evolving demands of rural communities [4]
文化+”赋能,泗水乡村振兴有了“金钥匙
Qi Lu Wan Bao· 2025-06-30 21:27
Group 1 - The core viewpoint of the article highlights the successful implementation of the "Sishui Model" for cultural industry empowerment in rural revitalization, with Sishui County being selected as a national pilot for this initiative [2] - Sishui County is known for its rich ceramic resources, particularly in Zhegou Town, which has a long history of pottery-making and is recognized as "China's Pottery Town" [3] - The integration of traditional craftsmanship with modern technology has led to significant improvements in pottery products, creating over 30 job opportunities for local villagers [3][4] Group 2 - The local cultural and creative products, such as the "Tiger Biting Gourd" snack made from sweet potatoes, have achieved annual sales exceeding 5 million yuan, showcasing the economic potential of local agricultural products [6] - The establishment of a sweet potato cultural and agricultural experience base, along with a museum and themed hotel, aims to enhance the cultural value of sweet potatoes and promote tourism [7] - The "Shu Le Tian Garden" project is expected to attract over 150,000 visitors annually, increasing the average income of local villagers by 2,000 yuan, thereby transforming beautiful villages into beautiful economies [8]
从乡音到强音:解码广东乡村歌手大赛的振兴“三重奏”
Nan Fang Nong Cun Bao· 2025-05-26 13:06
Core Viewpoint - The Guangdong Rural Singer Competition has become a significant cultural event that revitalizes rural areas through music, attracting widespread participation and enhancing local tourism and cultural industries [3][5][66]. Group 1: Event Overview - The Guangdong Rural Singer Competition has been held for three consecutive years, serving as a cultural IP that energizes rural communities and showcases their stories through music [3][4][66]. - The event has garnered over 100 million views online and attracted tens of thousands of music enthusiasts, significantly boosting rural tourism and cultural revenue [5][66]. - The upcoming competition on May 28 will take place at the cultural landmark Bai'e Tan in Guangzhou, continuing to resonate with the "Hundred Million Project" initiative [6][10][107]. Group 2: Cultural Significance - Rural music serves as a natural carrier of cultural memory, reflecting emotions of nostalgia and a search for roots [15][14]. - The competition has highlighted original singers who express their love for their hometowns, inspiring younger generations to cherish their cultural heritage [16][17][18]. - The event has produced numerous original songs that resonate with the experiences of rural life, such as "Waterway Fields" and "Lychee Red," which reflect the changes in rural revitalization [28][30][35]. Group 3: Impact on Rural Revitalization - The competition is part of a broader cultural revitalization strategy, emphasizing the importance of cultural industries in rural development [40][41]. - The event has led to increased local engagement, with villagers becoming active participants rather than mere spectators, enhancing community cohesion [50][54]. - The integration of music with local tourism has created new economic opportunities, with significant increases in accommodation occupancy rates and agricultural product sales during the competition [61][99]. Group 4: Innovative Competition Structure - The competition has introduced innovative formats, such as "representing villages," which encourages community participation and enhances the event's appeal [68][76]. - The 2024 competition will cover ten regions and host 33 offline events, ensuring broad participation across Guangdong [71][72]. - The event has attracted over 10.32 billion online views and 667,500 attendees, making it one of the most popular rural music events in 2024 [78][79]. Group 5: Brand Development and Cross-Industry Collaboration - The competition has established itself as a cultural brand, leveraging policy support and resource integration to promote rural music [93][95]. - By collaborating with mainstream music platforms and hosting landmark concerts, the event has successfully brought rural music to urban audiences, enhancing its visibility [94][96]. - The competition has also fostered a "music economy," integrating various local industries and promoting regional specialties through music [98][102].
四部门公布第二批文化产业赋能乡村振兴试点名单
news flash· 2025-04-30 08:46
Core Viewpoint - The article discusses the implementation of the rural revitalization strategy through cultural industry empowerment, highlighting the announcement of the second batch of 50 pilot areas by various government departments [1] Group 1: Government Initiatives - The Ministry of Culture and Tourism, Ministry of Education, Ministry of Natural Resources, and Ministry of Agriculture and Rural Affairs are collaborating to support cultural industry empowerment in rural areas [1] - These departments will enhance policy support and work guidance for pilot areas, focusing on innovative reforms and strategic planning [1] Group 2: Pilot Area Responsibilities - Pilot areas are expected to leverage local planning and resource allocation to effectively implement the tasks associated with cultural industry empowerment [1] - There is an emphasis on exploring new pathways for cultural industry empowerment tailored to local conditions [1] Group 3: Evaluation and Promotion - The Ministry of Culture and Tourism will evaluate the pilot projects in due course and promote successful experiences [1]
在博鳌感受开放的中国
Xin Hua Wang· 2025-03-24 07:25
Core Insights - The article highlights the development of Boao, Hainan, as a symbol of China's openness, particularly in the context of the upcoming Boao Forum for Asia annual conference in 2025 [2] - Boao Lecheng International Medical Tourism Pilot Zone is emphasized as a new high ground for China's medical openness and cooperation, showcasing significant achievements in the introduction of innovative drugs and medical devices [2][3] Medical Industry - Over 460 types of first-use licensed drugs and medical devices have benefited 110,900 patients, with 2024 seeing a 79.3% increase in licensed medical device usage and a 36.8% increase in medical tourism visits [3] - The introduction of visa-free policies for 59 countries and transit visa exemptions for China has facilitated international medical tourism, with a notable increase in per capita spending exceeding 12,000 yuan [3] Cultural and Tourism Development - The article discusses the cultural exchanges and exhibitions at the Hainan South China Sea Museum, which enhance local cultural heritage and tourism [6][7] - The local government is focusing on rural revitalization through cultural industry empowerment, creating beautiful rural clusters around the forum venue [9]