广汽昊铂HL纯电版

Search documents
广汽集团冯兴亚: 自主品牌一体化运营进展顺利
Zhong Guo Zheng Quan Bao· 2025-06-25 20:29
Core Viewpoint - The automotive industry is undergoing a significant transformation, and GAC Group is actively pursuing a comprehensive reform strategy called the "Panyu Action" to adapt to these changes and enhance its operational efficiency [1][2]. Group 1: GAC Group's Strategic Initiatives - GAC Group has initiated a three-year reform plan, "Panyu Action," focusing on integrating research, production, supply, and sales for its self-owned brands [1][2]. - The company has relocated its headquarters to Panyu Automotive City, symbolizing a shift from strategic control to operational management, aiming for closer alignment with market demands [2]. - GAC Group is restructuring its research institute into specialized units to enhance its R&D capabilities and create a "market + technology" dual-driven product development model [2][3]. Group 2: Product Development and Efficiency - The introduction of the Integrated Product Development (IPD) process has streamlined GAC Group's product development, reducing the R&D cycle to 18-21 months and significantly improving decision-making efficiency [3]. - The company has integrated supply chain resources to establish a transparent and efficient supply chain management system, enhancing risk control and reducing costs [3]. Group 3: Brand Development and Market Positioning - GAC Aion, a subsidiary of GAC Group, is set to launch seven new models this year, focusing on advanced technologies such as solid-state batteries and autonomous driving [5][6]. - GAC Aion aims to strengthen its presence in the B-end market while also addressing consumer concerns regarding its high proportion of ride-hailing services [5][6]. - GAC Group's premium brand, GAC Haobo, plans to release six new models this year, leveraging both electric and range-extended technologies to cater to diverse consumer needs [4]. Group 4: Collaboration and Future Prospects - GAC Group is collaborating with Huawei to establish Huawang Automotive, which aims to develop high-end smart vehicles, with the first model expected to launch in 2026 [7][8]. - The company is committed to responsible business practices, including a 60-day supplier payment term, to promote a healthy automotive industry ecosystem [7].