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承压转型 老景区该向何处去——江西九江市庐山管理体制改革调查
Jing Ji Ri Bao· 2025-06-22 22:06
Core Viewpoint - Lushan, a renowned cultural heritage site in China, is undergoing significant reforms to enhance its tourism industry and address long-standing management issues, aiming for higher quality development and improved visitor satisfaction [1][2][3]. Management Reform - The management system of Lushan has been historically fragmented, leading to inefficiencies and poor visitor experiences, with the area previously suffering from a "one mountain, multiple administrations" issue [3][4]. - Recent reforms include the consolidation of 49 state-owned enterprises into the Lushan Cultural Tourism Investment Holding Group, increasing its assets from 30 million to 4.3 billion yuan, thereby enhancing market operation capabilities [3][5]. - The administrative structure has been streamlined, reducing the number of administrative institutions from 7 to 3 and reducing staff by approximately 25% in administrative roles and 37.5% in service roles [6][7]. Tourism Development - Lushan has shifted from a reliance on ticket sales to a diversified economic model, introducing a "one ticket for multiple visits" system that allows visitors to explore various attractions within a week, thus improving visitor experience and reducing costs [10][11]. - New tourism products and experiences have been developed, including immersive performances and night-time activities, aimed at attracting younger audiences and enhancing cultural engagement [11][12]. - The introduction of innovative technologies, such as VR experiences and AI-driven personalized services, has further enriched the visitor experience, with the "One Machine Tour Lushan" platform gaining over 6 million users [15]. Visitor Experience Enhancement - Lushan has prioritized improving the quality of service and visitor satisfaction, with significant efforts made to optimize transportation within the scenic area, addressing previous issues of congestion and disorganization [13][14]. - The scenic area has seen a notable increase in visitor numbers, ranking eighth nationally during the recent May Day holiday, indicating the success of the reforms in attracting tourists [5][10]. - The integration of a grid-based management system has improved service delivery and operational efficiency, ensuring that all aspects of visitor experience are well-coordinated [7][8].