Core Viewpoint - Lushan, a renowned cultural heritage site in China, is undergoing significant reforms to enhance its tourism industry and address long-standing management issues, aiming for higher quality development and improved visitor satisfaction [1][2][3]. Management Reform - The management system of Lushan has been historically fragmented, leading to inefficiencies and poor visitor experiences, with the area previously suffering from a "one mountain, multiple administrations" issue [3][4]. - Recent reforms include the consolidation of 49 state-owned enterprises into the Lushan Cultural Tourism Investment Holding Group, increasing its assets from 30 million to 4.3 billion yuan, thereby enhancing market operation capabilities [3][5]. - The administrative structure has been streamlined, reducing the number of administrative institutions from 7 to 3 and reducing staff by approximately 25% in administrative roles and 37.5% in service roles [6][7]. Tourism Development - Lushan has shifted from a reliance on ticket sales to a diversified economic model, introducing a "one ticket for multiple visits" system that allows visitors to explore various attractions within a week, thus improving visitor experience and reducing costs [10][11]. - New tourism products and experiences have been developed, including immersive performances and night-time activities, aimed at attracting younger audiences and enhancing cultural engagement [11][12]. - The introduction of innovative technologies, such as VR experiences and AI-driven personalized services, has further enriched the visitor experience, with the "One Machine Tour Lushan" platform gaining over 6 million users [15]. Visitor Experience Enhancement - Lushan has prioritized improving the quality of service and visitor satisfaction, with significant efforts made to optimize transportation within the scenic area, addressing previous issues of congestion and disorganization [13][14]. - The scenic area has seen a notable increase in visitor numbers, ranking eighth nationally during the recent May Day holiday, indicating the success of the reforms in attracting tourists [5][10]. - The integration of a grid-based management system has improved service delivery and operational efficiency, ensuring that all aspects of visitor experience are well-coordinated [7][8].

一个五一，给爆火的"China Travel"再添了一把火。 早在上个月15日，国家移民管理局发布的数据就显示，240小时过境免签政策实施以来，全国各口岸入 境外国人921.5万人次，较去年同期增长40.2%。其中，免签入境外国人657万人次，占71.3%。 彼时，入境游"现象级"爆发迹象早已凸显。 此前，相关部门有充足的信心预测，这个小长假"China Travel"的爆发力更甚。五一前夕，据国家移民 管理局初步统计，今年"五一"假期全国口岸日均出入境人员有望达215万人次，较去年同期增长27%。 现实是，据携程数据，今年"五一"假期入境游订单同比激增130%；支付宝平台也显示，"五一"假期前 三天，入境游客用支付宝消费金额同比去年增长180%，其中来自54个240小时过境免签国家的外国人通 过"支付宝碰一下"消费金额环比4月同期增长近50%。 至于原因，既受益于144小时过境免签政策的支持，更在于"即买即退"的离境退税新政等措施的刺激。 "中国购"正在成为外国游客打卡的新方式。这些盛况也在资本市场得到正反馈，节后开盘首日，旅游、 酒店、免税店指数午后持续攀高，预计这样的向上趋势后续仍可能继续强化。 订单激 ...