全球开园规模最大的乐高乐园——上海乐高乐园度假区将于2025年7月5日开园迎客。 5月28日晚8点，上海乐高乐园度假区开启一日票及酒店销售服务。 据澎湃新闻报道，记者在乐高乐园官方微信小程序搜索发现，当晚开票后一小时左右，上海乐高乐园酒 店在开园首日入住的最便宜的标准家庭房及"标准家庭房+一日票"的套餐已售完，随后除套房外的客房 也很快售罄。 开票后一个半小时以内，开园首日的所有客房全部售罄。 最高价格一晚7463元 据上观新闻报道，乐高乐园酒店位于整个乐园的入口处，是一栋六层建筑，外墙是经典的乐高缤纷色 块，就像是搭出来的巨型乐高积木。 图片来源：上观新闻 工作人员介绍，酒店共有250个房间，分为乐高城堡、乐高城市、乐高好朋友、乐高幻影忍者、乐高悟 空小侠5个主题，房型则有标准家庭房、园景家庭房、园景家庭套房、尊享园景家庭套房四种。 图片来源：上观新闻 标准家庭房，开园首日的价格为2400元/晚；园景家庭房，开园首日的价格为2760元/晚；园景家庭套 房，开园首日的价格为6563元/晚； 尊享园景家庭套房，开园首日的价格为7463元/晚 。 其中，套房包含上海乐高乐园2大1小两日票；而开园首日"标准家庭房+ ...

金马游乐：包括乐高在内的世界级IP接连进入国内市场，公司积极通过各种模式与相关客户达成合作。 华建集团；公司参与金山乐高乐园等一大批重点项目。 根据计划，上海乐高乐园度假区将于2025年7月5日开园迎客。开园限量纪念年卡产品已经开启销售。上 海乐高乐园度假区有八大主题区，超75个互动骑乘设施、表演和玩乐景点以及由超8500万块乐高积木拼 搭的数千个乐高模型。 华泰证券指出，乐高集团历史可追溯至1916年，百年来公司持续以创新驱动，从丹麦的木工作坊逐步成 长为全球玩具龙头，打造了极具特色的乐高积木玩具生态。2024年乐高集团营业总收入743亿丹麦克 朗，据欧睿数据，2023年乐高在全球玩具市场中市占率11.5%，在积木玩具中市占率达72.7%，均位列 市场第一。 其优势在于：一是专注强项，深耕乐高积木体系。通过标准化零件设计带来规模优势，同时相互兼容的 零件增强玩具可玩性；通过专利保护严格限制模仿者发展空间，增厚竞争优势。二是，持续创新，好产 品与新玩法不断。在坚守品质的基础上，通过持续推新、确立了持续制造热销的产品开发机制（18-24 年为例，新品占在售产品组合的46%以上），通过在品类拓展/人群拓展/IP合 ...

往期推荐 来源：第一财经 关注" 新华网财经 "视频号 更多财经资讯等你来看 5月24日，据上海市住建委介绍，上海乐高乐园已于5月16日正式完成竣工验收！随着竣工验收的完成， 上海乐高乐园全面进入运营冲刺阶段。 根据计划，上海乐高乐园度假区将于2025年7月5日开园迎客。开园限量纪念年卡产品已经开启销售。上 海乐高乐园度假区有八大主题区，超75个互动骑乘设施、表演和玩乐景点以及由超8500万块乐高积木拼 搭的数千个乐高模型。 孟羽童：会不自觉模仿董明珠！董明珠回应孟羽童能否再回格力→ 央行大动作！升至8000亿元！ ...

5月24日，据上海市住建委介绍，上海乐高乐园已于5月16日正式完成竣工验收！随着竣工验收的完 成，上海乐高乐园全面进入运营冲刺阶段。 根据计划，上海乐高乐园度假区将于2025年7月5日开园迎客。开园限量纪念年卡产品已经开启销 售。上海乐高乐园度假区有八大主题区，超75个互动骑乘设施、表演和玩乐景点以及由超8500万块 乐高积木拼搭的数千个乐高模型。 ...

Core Viewpoint - Shanghai LEGO Land, the first in China and the 11th globally, has faced significant operational challenges and consumer dissatisfaction just days after its pre-sale launch, raising questions about its readiness and potential success in the competitive theme park market [3][4][6]. Group 1: Operational Challenges - The pre-sale for Shanghai LEGO Land opened on May 7, with limited offerings such as a commemorative annual pass priced at 1399 yuan and a hotel package at 3588 yuan, but the ticket purchasing system experienced severe technical issues, leading to customer frustration [3][4][9]. - Many fans expressed disappointment over the system failures, which included crashes and lost orders, undermining the excitement built over six years of anticipation [4][9][16]. - The park's operational readiness has been called into question, with consumers feeling let down after a long wait [4][6]. Group 2: Pricing and Market Position - The annual pass offers access for approximately 308 days, with a break-even point at just 2.5 visits, but the pricing has been criticized as being higher than other regional LEGO parks [7][12]. - Ticket prices for children range from 255 to 479 yuan, while adult tickets are priced between 319 and 599 yuan, making it more expensive compared to similar offerings in Japan [12][14]. - The park's location in Jinshan District, about 70 kilometers from downtown Shanghai, poses accessibility challenges, further complicating its competitive positioning against established parks like Disney and Universal [12][14]. Group 3: Target Audience and Differentiation - Shanghai LEGO Land targets families with children aged 2 to 12, aiming to differentiate itself from Disney's broader demographic and Universal's focus on young adults [14][19]. - The park features eight themed areas and over 75 interactive attractions, including a unique area themed around the Chinese classic "Journey to the West," which is a global first for LEGO [14][19]. - LEGO's brand strength lies in its educational and creative play aspects, appealing to parents' desires for enriching experiences for their children [23][26]. Group 4: Economic Impact and Future Prospects - Despite initial controversies, the park is seen as a potential economic driver, with estimates suggesting that every 1 yuan of revenue could generate up to 18.8 yuan in additional economic activity [28]. - The investment in Shanghai LEGO Land is projected to reach around 100 billion yuan, with expectations of significant annual revenue from ticket sales alone [30][28]. - The surrounding area has already seen a rise in accommodation prices, indicating the park's potential to stimulate local economic growth [28][30].

Core Viewpoint - Shanghai Lego Park, set to open on July 5, has faced significant backlash due to technical issues during its pre-sale, leading to disappointment among fans who have waited six years for its launch [2][4][12]. Ticket Pricing and Sales - The park offers a limited edition annual pass for 1399 yuan, which includes one trial operation ticket, and a hotel package for 3588 yuan, also including trial operation tickets [2][4]. - The annual pass allows for at least 308 days of reservation and requires visiting the park 2.5 times to break even [4][20]. Visitor Capacity and Pricing Comparison - During the trial operation phase from June 19 to June 30, the park is expected to accommodate 2000-5000 visitors daily, with an estimated total of one million visitors in the second half of the year [7][20]. - Ticket prices range from 255 to 479 yuan for children and 319 to 599 yuan for adults, which are higher compared to other Lego parks in Asia [7][20]. Target Audience and Unique Features - The park is designed specifically for families with children aged 2-12, featuring eight themed areas and over 75 interactive attractions [9][12]. - The park includes a unique theme area based on the Chinese classic "Journey to the West," making it the first of its kind globally [9][12]. Economic Impact and Local Development - The park is expected to generate significant economic benefits, with estimates suggesting that every 1 yuan of revenue could stimulate 18.8 yuan in additional economic activity [20][22]. - The local area has already seen a rise in accommodation prices, indicating the anticipated economic boost from the park's opening [20][22]. Competitive Landscape - Lego Park faces stiff competition from established players like Disney and Universal Studios, which have larger investments and broader audience appeal [12][13]. - Despite its late entry into the market, Lego Park aims to differentiate itself by focusing on educational and creative experiences for children [15][19]. Future Considerations - For Lego Park to replicate the success of Shanghai Disneyland in driving regional development, it must continuously improve service quality and innovate locally [20][24].

筹备已久的上海乐高乐园度假区终于官宣了开园时间。5月7日，默林娱乐集团正式宣布，上海乐高乐园 度假区（以下简称"上海乐高乐园"）将于2025年7月5日开园。同时，上海乐高乐园还正式在其官方微信 小程序开售"开园限量纪念年卡（含试运营门票）"及"开园限量酒店套餐（含试运营门票）"。一时间引 发大量关注，甚至导致其小程序在正式开售前多个环节频繁报错。 5月7日上午10点，上海乐高乐园在其官方微信小程序正式开售"开园限量纪念年卡（含试运营门 票）"及"开园限量酒店套餐（含试运营门票）"，其中"开园限量纪念年卡（含试运营门票）"售价为 1399元/套，包含年卡以及试运营单日门票1张，"开园限量酒店套餐（含试运营门票）"为3588元/套，包 含标准家庭房1晚住宿、试运营单日标准门票2张以及儿童票1张。北京商报记者在其官方微信小程序看 到，截至当日13时，所有酒店套餐均已售罄。 消费者苏勤说到，本想试运营期间带孩子到上海乐高乐园"尝个鲜"，但没想到酒店套餐这么快就售罄 了，只能等正式开园后暑期期间再来游玩。 | | | 0 | | | | | ... | 0 | | --- | --- | --- | --- | --- ...

每经记者 毕媛媛 每经编辑 张益铭 5月7日，默林娱乐集团正式宣布，全球开园规模最大的乐高乐园——上海乐高乐园度假区将于2025年7 月5日开园迎客。同时，"开园限量纪念年卡（含试运营门票）"及"开园限量酒店套餐（含试运营门 票）"今日上午10点正式在上海乐高乐园度假区官方微信小程序开售。 《每日经济新闻》记者查询到，"开园限量纪念年卡（含试运营门票）"及"开园限量酒店套餐（含试运 营门票）"，价格分别为1399元和3588元，其中"开园限量酒店套餐（含试运营门票）"显示"仅限少量库 存"。 关于"开园限量纪念年卡（含试运营门票）"的使用时间，上海乐高乐园度假区表示有效期为365天，自 上海乐高乐园度假区开园日开始计算。不适用于包括国家法定节假日、政府调休日、重大活动日及因园 区运营需求临时调整的日期，但是提供共计不少于308天可供年卡持卡人入园。 默林集团首席战略发展官约翰·雅各布森表示："官宣开园日期是上海乐高乐园的重要里程碑。我们翘首 以盼迎接首批游客的到来，并且全力以赴将乐高乐园独有的，充满无限想象力和创造力的沉浸式主题乐 园体验变为现实。" 据悉，上海乐高乐园度假区各项建设工作已进入最后收尾阶段。一 ...

Group 1 - Merlin Entertainment Group announced that the Shanghai LEGO Resort, the largest LEGO theme park globally, will officially open on July 5 [2] - The pre-sale of limited commemorative annual passes and hotel packages began on May 6, with high demand causing the official app to slow down [2] - The commemorative annual pass starts at 1399 RMB, while the hotel package starts at 3588 RMB, both including trial operation tickets [2] Group 2 - The Shanghai LEGO Resort is designed for families with children aged 2-12, featuring eight themed areas and over 75 interactive rides and attractions [3] - The resort will showcase iconic buildings from Shanghai, including the Bund and the Lujiazui skyline, alongside thousands of LEGO models made from over 85 million bricks [3] - Upon opening, the park will host 22 LEGO character meet-and-greets and 11 themed performances daily, along with a 4D cinema screening popular LEGO movies [3]

上海乐高乐园计划于5月7日10点开售开园限量纪念年卡和酒店套餐，5月6日开始对会员提前发售。年卡 价格为1399元起，酒店套餐为3588元起，共有5种房型，价格相同。由于产品销售火爆，系统运行缓 慢，正在逐步恢复中。(第一财经) ...