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东方嘉盛布局冰雪产业情绪消费赛道
Zheng Quan Ri Bao· 2025-09-15 09:09
Group 1 - The core viewpoint of the article highlights that Dongfang Jiasheng has established a deep supply chain cooperation with a leading high-end snowboard brand, marking its entry into the emotional consumption sector of the ice and snow industry [2] - Dongfang Jiasheng aims to leverage its open supply chain solution platform and top-level customs qualifications to provide stable and flexible multi-regional supply chain solutions, enhancing efficiency while supporting partners with intelligent cross-border services [2] - The collaboration signifies a substantial step for Dongfang Jiasheng in the emotional economy sector, with the market expected to exceed 20 trillion yuan, focusing on the consumption trend of Generation Z who are willing to spend for their passions [2] Group 2 - The company plans to deepen cooperation with partners in the ice and snow industry, utilizing supply chain innovation to transform "cold resources" into "hot economy," thereby contributing to China's goal of becoming a global hub for the ice and snow economy [2]