引进音乐剧
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2025年我国音乐剧票房收入超18亿元
Xin Hua She· 2025-12-17 11:13
Core Insights - The report indicates that the Chinese musical theater market is expected to grow significantly, with 19,700 performances and a box office revenue of 1.807 billion yuan in 2025, attracting 8.1859 million audience members [1][2] Group 1: Market Growth and Trends - The national musical theater market is on a continuous growth trajectory, with a projected box office revenue accounting for 51.4% of the overall market from imported musicals by 2025 [1] - Original Chinese musicals have gained popularity this year, with notable productions such as "Finding Li Ergou," "This Life Must Drive," "Under the Harbin Night," and "The Twelve Hours of Chang'an" showcasing innovative themes and regional characteristics [1] Group 2: Industry Dynamics - The report highlights a dual-driven new pattern in the musical theater market characterized by "selected content + in-depth experience," indicating a shift in audience preferences towards high-quality imported productions [1] - The collaboration between state-owned and private institutions is enriching the market ecosystem, enhancing the coverage and influence of musical theater among audiences [2]