Core Viewpoint - The establishment of the first musical theater academy in China at Zhejiang Conservatory of Music aims to create a comprehensive talent cultivation and knowledge system for musical theater, addressing industry challenges and enhancing the development of original Chinese musicals [1][2]. Group 1: Academy and Center Establishment - The Zhejiang Musical Theater Academy will focus on building a unique "industry-university-research-creation" model for musical theater education and talent development [1]. - The newly established Zhejiang Musical Theater Center will adopt a five-in-one development model encompassing teaching, creation, performance, research, and industry [1][2]. Group 2: Industry Trends and Challenges - The Chinese musical theater market has shown strong growth, with original Chinese musicals surpassing imported versions in quantity, becoming a significant part of cultural tourism consumption [1]. - The industry faces challenges such as high production costs, box office pressures, and a shortage of versatile talent, particularly in creating a comprehensive ecosystem that integrates teaching, original incubation, and market transformation [1][2]. Group 3: Educational Approach and Curriculum - The academy will implement an innovative teaching system focused on "modern expression of Eastern aesthetics," training talent across the entire production, performance, and dissemination chain [2]. - The academy plans to adopt a "project-based teaching" model, allowing students to participate in all aspects of original productions, from creation to promotion [2]. Group 4: Future Plans and Collaborations - The center plans to host an annual international musical theater festival and forum, collaborating with top creative forces to establish a "Chinese Story Original Laboratory" to incubate 2-3 original musicals rooted in Chinese culture each year [3]. - The center will develop strategic collaborations with leading domestic theaters and international production institutions, creating a performance chain that includes campus productions, domestic tours, and international exchanges [3].

12台剧目、44场演出、7万余名观众……6月18日，第七届"演艺大世界——上海国际音乐剧节"在上海文化广场落幕。 本届音乐剧节，原创作品集体发力，成绩十分亮眼。上海国际音乐剧节表示，将继续以"码头"汇聚全球佳作，以"源头"浇灌原创沃土，以"潮 头"引领时代审美。 《大状王》 原创集体发力，《大状王》好评如潮 "国际特邀"与"原创展演"两大板块，展现了国际化的视野与对本土原创的支持。 "国际特邀"板块，德语音乐剧《路德维希二世：国王归来》音乐剧版音乐会与意大利音乐剧《卡萨诺瓦——威尼斯的情人》均在上海完成了中国 首秀。 "音乐剧明星系列音乐会"汇聚了5国的7位明星——马克·赛博特、洛朗·班、达米安·萨格、希西莉亚·卡拉、玛雅·哈克福特、凯瑞·艾利斯、吉安·马 可·夏雷提，6台11场演出与16000多位观众相遇，女性观众占比93%，90后与Z世代占7成。 "原创展演"板块成绩亮眼，《雄狮少年》《寻找李二狗》《宝玉》凭借多样的题材和主题，吸引了不同年龄、不同口味的观众，演出接近满座， 票房表现强劲。 高世章分享创作思路 孵化进展喜人，《简·爱》全新亮相 "华语原创音乐剧孵化计划"已孵化原创作品十余部，7部实现商业制 ...

记者 诸葛漪 昨天，上海美琪大戏院焕新回归。作为"SEE YOU IN SHANGHAI上海见！"驻演品牌2025年重磅项 目，伦敦西区原版音乐剧《SIX》在美琪大戏院开启中国首演，64场驻场演出预计吸引观众逾8万人 次。 上海音乐剧艺术中心总经理戴筱莹说："让《SIX》在上海进行为期8周的驻演，非常有挑战，一边 是年轻观众希望引进的呼声，另一边是大众对新作认知度不高的考验。但我们还是坚持要这么做，将国 际最新最好的作品带给中国观众。" 作为2025上海·静安现代戏剧节特邀剧目，《SIX》联动静安及周边区域核心商圈，探索文化消费赋 能城市发展新路径。携手上海恒隆广场、中信泰富、苏河湾万象天地、TX淮海等商圈开发"门票+餐饮 +购物+停车"的复合型优惠产品，持续释放演艺IP的商业衍生价值。基于年轻受众的圈层特性， 《SIX》6月将与东方明珠"上海之星"合作，由东方有线冠名赞助的浦江主题游轮"上海之星·漂浮的皇后 乐园"即将起航。 "我们的观众常会因为喜爱一部作品，购买所有的IP联名产品，去餐厅酒吧聊剧情到天亮，跟随剧 组全国观演，甚至为了一句台词，翻山越岭去感受剧中的场景。"上海文广演艺集团总裁马晨骋说，"用 ...