Core Insights - The no-silicone shampoo market is experiencing explosive growth due to increased consumer awareness of scalp health, with e-commerce sales exceeding 100 million yuan in January and February 2025, particularly for oil control and volumizing products [1] - The launch of "Coconut Volumizing Shampoo" by the brand aims to address the needs of sensitive scalp consumers by offering a product that meets baby-safe standards and contains 44.3% coconut essence along with multiple patented technologies [1][6] Product Innovation - The shampoo features a dual innovation in cleaning and volumizing technology, utilizing a mild cleaning formula that replaces harsh sulfates with amino acid surfactants and natural plant extracts, significantly reducing irritation [2][3] - The "mutual exclusion ion volumizing technology" creates a repulsive force between hair strands, enhancing volume by 47.56% while maintaining moisture and preventing dryness [3] Market Trends - There is a growing demand for baby-grade personal care products, with 68% of adult consumers considering "suitable for children" standards when purchasing, particularly among sensitive skin individuals [4] - The market for sensitive scalp care is becoming increasingly competitive, with significant consumer interest in plant-based ingredients and amino acid surfactants, as evidenced by data from social media platforms [5] Pricing and Target Market - The product is priced around 79 yuan for a 400ml bottle, appealing to the value-conscious Z generation, contrasting with international brands that often exceed 100 yuan [6][7] - The brand's philosophy emphasizes making premium care accessible to the general public, aligning with the growing trend of consumers seeking quality at reasonable prices [7]