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月销超6万,零跑汽车完美演绎 “慢即是快”的长期主义胜利
Jing Ji Guan Cha Wang· 2025-10-01 03:14
在竞争激烈的市场环境中,有时候"慢"才是"快",这个道理零跑汽车的创始人朱江明显然比其他一些车企一把手要理解得更透彻。 从2022年的销量第五名,到2023年的第三名、2024年的第二名,再到今年的龙头位置,零跑汽车遵循着朱江明定下的基调,践行着"做龟兔赛跑中的乌龟, 每年进步一点点"的发展理念。 稳健的步伐、好而不贵的产品,让越来越多消费者开始看见这个没有互联网基因、不自带流量的踏实造车者,并愿意去了解并最终选择它。 正是这一份踏实、稳健,成就了现在的零跑汽车。让它从几年前的行业跟随者,成长为如今的行业领跑者,真正实现了华丽转身。 同比增长超97% 旗舰之作零跑D19 即将全球首秀 10月1日,零跑汽车发布的最新交付数据显示,9月交付达66657台,1-9月累计交付达395516台,月交付创新势力新纪录,连续七个月领跑中国新势力。而在 此前不久,零跑汽车刚刚下线第一百万台整车。产销两端的双喜临门(603008),宣告了零跑汽车高光时刻的来临。这一刻朱江明已经等待了10年。 "开挂"的零跑 市场表现方面,有消费者表示,零跑汽车今年像"开了挂"一样,涨势如虹。数据显示,零跑汽车今年以来,月交付从1月的2万多持续 ...
加速市场竞争逻辑向价值战转型 全新领克08 EM-P限时15.98万元起
Zhong Guo Jing Ji Wang· 2025-09-29 02:49
Core Insights - The Lynk & Co 08EM-P has gained trust from nearly 150,000 family users since its launch two years ago, with a new model recently introduced featuring significant upgrades in smart cockpit, assisted driving, and safety [1][9] - The new model offers four variants with official prices ranging from 159,800 to 212,800 yuan [1][9] Design and Features - The exterior design emphasizes originality, featuring a new front grille and the longest 115cm light strip in its class, with a 33% increase in headlight brightness [3] - The interior includes new color options and enhanced space, with a rear trunk capacity of 545L, expandable to 1277L [3][5] - The vehicle is equipped with Nappa leather seats, advanced cleaning technology, and a 7L temperature-controlled refrigerator [5] Technology and Performance - The 08EM-P is the only plug-in hybrid SUV in its class to feature laser radar across all models and is the first mid-size SUV globally to use the Thor chip, boasting a computing power of 700 TOPS [7] - It offers a high thermal efficiency engine with a combined range exceeding 1400 km and fuel consumption as low as 4.5L/100km [7] - The vehicle supports five driving modes, including pure electric and off-road [7] Safety and Market Position - The 08EM-P has received a five-star rating from Euro NCAP, ranking first among global plug-in hybrid models for 2025 [9] - The model breaks the previous price competition in the 200,000 yuan plug-in SUV market by offering high-end features at a competitive price, shifting the market focus from price to value [9]
零”绯闻“的零跑挺有”料“ 343天从50万到100万
Yang Zi Wan Bao Wang· 2025-09-27 00:01
您的浏览器不支持此视频格式 "全域自研"的核心能力是零跑高质量发展的底气。零跑不像某些品牌,造车就像攒电脑,从供应商那儿 东拼西凑。零跑掌握核心技术,自己写软件、做集成。同时,灵活快速进行OTA升级和功能迭代,把行 业最新技术整合进自己的平台。 100万辆的里程碑时刻,是市场对零跑的最大认可:用实惠价格满足主流用户的核心需求,成为同价位 里给你技术最多、配置最全的那个。"全域自研"的技术护城河,"技术普惠"的亲民路线,零跑以扎实内 功铸就坚强壁垒,终将成就在造车新势力中的王者地位。 校对盛媛媛 从50万台到100万台的跨越,零跑只用了343天。稳中求进、厚积薄发的零跑,打造了中国新能源汽车行 业独一无二的"零跑现象"。十年前从零开始的零跑,现在,开始领跑。 今年初起,零跑便开始跻身新势力销冠阵营,月销量连续突破5万台,9月销量直逼6万台行业新高。 低调务实的"技术直男"零跑汽车,在2025年9月25日这一天,迎来一百万辆整车下线。 ...
2025凤凰之星最佳创新上市公司:阿里巴巴
Feng Huang Wang Cai Jing· 2025-09-23 11:18
Group 1 - The "2025 Phoenix Star Listed Company Awards" ceremony was held in Guangzhou, recognizing companies across nine key categories including innovation, shareholder return, social responsibility, and global contribution [1][2] - The "Best Innovative Listed Company" award focuses on core technology breakthroughs and innovation ecosystems, using metrics such as R&D intensity, patent conversion rates, and the proportion of research talent [2] - Alibaba Group won the "Best Innovative Listed Company" award, highlighting its strategic focus on "user-first, AI-driven" initiatives that have led to accelerated growth in core business areas [2][4] Group 2 - Alibaba's innovation strategy is characterized by a three-dimensional evaluation framework that includes hard technology breakthroughs, model innovation, and ecological collaboration [2] - The company has made significant advancements in cloud computing and generative AI, positioning itself as a leading public cloud service provider and enhancing its role in the digital economy [6] - Alibaba's evolution from an e-commerce platform to a digital economy infrastructure service provider exemplifies the transformation of China's digital technology landscape from follower to leader [7]
首任车主整车终身质保,奇瑞威麟R08重塑皮卡服务标杆
Xin Lang Cai Jing· 2025-09-23 09:43
智能体验上,威麟R08搭载同级最大的15.6英寸中控大屏以及车规级8155芯片,支持全系语音控制。同时配备540°全景影像,融合 360°环视和180°底盘透视,全视野无死角。 除标准版车型,威麟R08还特别打造专属定制版车型。其中,威麟R08山海版更加适应沿海滩涂环境。大容量平底货箱配合6钢板弹 簧,装得更多、拉得更稳;车身和货箱底板经过专项防腐处理,易清洗且无惧泥沙、海水侵蚀。 奇瑞控股旗下RELY威麟首款全球化战略皮卡——RELY威麟R08近日正式上市,新车提供柴油版与汽油版两种动力选择,上市指导价 8.88万 - 14.98万元。 据悉,威麟R08还打破行业普遍的有限质保,率先推出行业首创的首任车主整车终身质保,以"1个终身 + 3大服务"重新定义皮卡行业 服务标准。 在上市直播现场,奇瑞控股集团党委书记、董事长尹同跃隔空寄语:"RELY威麟首款皮卡正式驶向市场,不仅是奇瑞全球化战略的 关键落子,更是中国皮卡驶向高端的价值宣言。"他期望威麟R08能成为全球用户的本地车。 作为RELY威麟品牌首款车型,威麟R08定位"全球智能实用皮卡",是"技术普惠"用户的第一款车。 动力方面,威麟R08搭载"黄金动力 ...
技术普惠+场景打通 比亚迪的“多赛道战略”意欲何为?
Zhong Guo Jing Ying Bao· 2025-09-19 00:29
Core Viewpoint - BYD is intensifying its competitive landscape in the automotive sector by launching new technologies and models across multiple segments, including passenger cars, buses, and high-end markets, showcasing a "multi-track advancement" strategy [2][4] Product Launches - On September 15, BYD Ocean Network unveiled the 2026 model of the Seal 07 DM-i, offering four configurations priced between 149,800 and 186,800 yuan, with significant improvements in electric range, providing options of 135 km and 230 km, nearly doubling the previous versions [4][5] - The same day, BYD launched its third-generation electric bus technology platform and the new electric bus model C11, aimed at accelerating the electrification of road passenger transport [2][6] - On September 17, BYD's high-end brand Tengshi released the 2026 model of Tengshi N9, emphasizing upgrades in both interior and exterior design while maintaining pricing, with a focus on luxury features [5][6] Strategic Insights - Experts note that BYD's strategy reflects a comprehensive industry chain and scenario-based thinking, extending from passenger vehicles to buses and high-end markets, with a core logic of "technology accessibility" and "scenario integration" [2][8] - This approach allows for cross-domain reuse of R&D results, achieving economies of scale and reducing costs across different business lines [2][8] Industry Impact - BYD's rapid iteration model is reshaping the competitive landscape of the industry, with new products like the Seal 07 DM-i and the e-Bus platform raising technical standards and compelling other automakers to accelerate their R&D efforts [2][9] - The e-Bus platform 3.0 marks a significant advancement, introducing a kilovolt platform for electric buses, with the C11 model achieving over 400 km of range under full load and air conditioning, outperforming traditional fuel buses [6][7] Global Strategy - BYD's diversified product line positions it well in the global market, catering to different regional demands, with high-end models appealing to Western markets and electric public transport solutions targeting developing countries [8][9] - The company's focus on core technologies like batteries and electronic controls enhances global supply chain efficiency, contributing to its competitive edge in the global new energy market [8][9]
皮卡战争下半场:奇瑞威麟用“油电平权”挑战全球产业规则
Tai Mei Ti A P P· 2025-09-13 07:13
Core Insights - The article highlights the potential of the pickup truck market, which has been largely overlooked compared to the booming electric vehicle sector, indicating a significant opportunity for Chinese brands like Chery's RELY Wuling to penetrate this market [2][3] - The global pickup truck market is dominated by American and Japanese manufacturers, particularly in the high-end segment, where Ford and Toyota hold 89% of the market share for trucks priced over $100,000 [2][3] - Chery's RELY Wuling aims to disrupt this market by introducing a comprehensive energy strategy that includes fuel, hybrid, and electric options, addressing the transitional needs of consumers [3][4] Industry Analysis - The global pickup truck sales are projected to reach approximately 5.5 million units in 2023, with diesel vehicles accounting for 78% of sales, particularly in Southeast Asia and Latin America [2] - The Chinese hybrid pickup market is expected to reach 28.01 billion yuan (approximately $4.1 billion) by 2024, while the global hybrid pickup market is projected to reach 87.53 billion yuan (approximately $12.5 billion) [3] - By 2030, the global hybrid pickup market is forecasted to grow to 167.26 billion yuan (approximately $24 billion), indicating a shift towards hybrid solutions rather than full electric options [3] Technological Innovations - Chery's RELY Wuling is addressing three major pain points in the pickup industry: diesel engine drawbacks, electric vehicle pricing, and limited customization options [5][11] - The company has developed a diesel hybrid engine that significantly improves performance and comfort, addressing common complaints about diesel vehicles [6][10] - The introduction of a CTC integrated battery chassis aims to reduce costs and achieve price parity between electric and fuel vehicles, potentially making the RELY R08 EV the first electric pickup to match the price of its fuel counterparts [11][13] Market Positioning - Chery's RELY Wuling is attempting to redefine the pickup truck's image from a utilitarian tool to a versatile lifestyle platform, emphasizing user customization and engagement [14][15] - The company has adopted a user-centric approach in its development process, achieving a 300% increase in R&D efficiency by directly incorporating user feedback into product design [16][18] - By leveraging flexible manufacturing capabilities, RELY Wuling can customize vehicles for different regional markets without incurring significant additional costs, challenging traditional pricing strategies of multinational competitors [18][20] Cultural Rebranding - The article discusses the cultural challenges faced by Chinese brands in the pickup market, traditionally dominated by American imagery and values [15][20] - Chery's RELY Wuling aims to create a new cultural narrative around its vehicles, using the "Qilin" symbol to resonate with Eastern philosophies and appeal to emerging markets [20][22] - This cultural shift is seen as essential for establishing a competitive edge and gaining market share in a sector where brand loyalty is deeply rooted [20][22]
世界为什么还需要一个新皮卡品牌?
汽车商业评论· 2025-09-11 23:08
Core Viewpoint - RELY Weilin aims to transform the pickup truck industry from "functional satisfaction" to "experience upgrade" through its technology-centric approach, emphasizing "technology for all" [5][19]. Group 1: Product Launch and Pricing - At the 2025 Chengdu Auto Show, RELY Weilin showcased its three major series: Weilin R08, Weilin P3X, and Weilin P2X, with the R08 series starting pre-sales at a price range of 88,800 to 151,800 yuan, expected to officially launch in the second half of 2025 [6][8]. - The pricing strategy has generated significant buzz, with expectations that the final pricing will further disrupt the market [8]. Group 2: Market Opportunity and Competition - The global pickup truck market is projected to reach $260.16 billion by 2033, indicating substantial growth potential despite being dominated by brands like Toyota and Ford [11]. - Chinese pickup brands face challenges in overseas markets due to low brand recognition and a perception of being low-end products, but RELY Weilin benefits from the backing of Chery Holding, which has a strong global presence [11][12]. Group 3: Technological Advantages - RELY Weilin's "Weilin Kaitian Platform" is designed specifically for pickup trucks, offering four core advantages: global layout, flexible architecture, open-source power, and digital chassis, supporting various energy types and power combinations [16][19]. - The platform allows for advanced features such as AI electronic architecture and intelligent cockpit systems, positioning RELY Weilin to compete with mainstream passenger vehicles in terms of technology [19][20]. Group 4: Industry Transformation - The traditional pickup truck market is slow to adopt electric and intelligent technologies, presenting an opportunity for RELY Weilin to "leapfrog" competitors by offering advanced features and a dual fuel-electric strategy [20]. - The shift from "tool vehicle" to "all-purpose vehicle" is crucial, as new-generation users demand comfort and versatility, which RELY Weilin addresses through its platform's design [21][24]. Group 5: Future Outlook - RELY Weilin's commitment to balancing comfort and functionality in its vehicle design, along with its innovative power platform, positions it as a potential disruptor in the global pickup market [24][26]. - The brand's recent developments indicate a strong foundation for future growth, although the ultimate impact on market dynamics will require time to assess [26].
五年卖了170万辆,一款「国民代步车」的炼成
3 6 Ke· 2025-09-02 12:04
Core Insights - The article highlights the emergence of the Hongguang MINIEV as a leading micro electric vehicle in China, emphasizing its affordability and accessibility for the average consumer [2][3][6] - The vehicle has achieved significant sales milestones, with over 1.7 million units sold within five years, making it a national symbol of practical transportation [3][6][9] - The marketing strategy of Hongguang MINIEV focuses on emotional resonance with users, leveraging social media and innovative campaigns to enhance brand engagement [11][10] Group 1: Product Positioning and Market Impact - Hongguang MINIEV is positioned as "the people's vehicle," targeting urban commuting and short-distance travel, thus filling a gap in the market for affordable transportation [6][8] - The vehicle's pricing starts at 36,800 yuan, making it accessible to many families and young individuals, significantly lowering the barrier to car ownership [6][8] - The model has contributed to the rapid growth of the micro electric vehicle market in China, with a reported retail sales increase of 32% year-on-year [8][9] Group 2: Sales Performance and Environmental Impact - As of November 2023, the cumulative sales of Hongguang MINIEV have surpassed 1.7 million units, with a record of over 405 billion kilometers driven collectively by users, equating to 1.01 million laps around the Earth [9][6] - The vehicle has played a role in reducing carbon emissions by over 7.99 million tons, promoting a shift towards low-carbon transportation [9][6] Group 3: Marketing and Brand Strategy - The marketing approach of Hongguang MINIEV includes user participation initiatives, such as the "装出腔调" creative competition, which encourages customization and community engagement [11][10] - Collaborations with popular cultural IPs, such as "熊出没," have helped to resonate with diverse consumer demographics and enhance brand visibility [11][10] Group 4: Technological Advancements and Future Outlook - The continuous evolution of Hongguang MINIEV includes the introduction of new models that cater to family needs, such as the four-door version, which addresses the demand for larger vehicles [13][15] - The overall trend in the Chinese electric vehicle industry indicates a shift towards more affordable and technologically advanced options, with Hongguang MINIEV leading this transformation [15][17] - The company aims to maintain its leadership position in the micro vehicle market while contributing to the broader goals of green and technological transportation [17][18]
零跑汽车“双响”备战金九银十
Zhong Guo Qing Nian Bao· 2025-09-01 12:42
Core Insights - The Chengdu International Auto Show, which opened on August 29, is seen as a platform for preparing for the peak sales season in September and October, with Leapmotor showcasing its achievements as the top-selling new energy vehicle brand in China for five consecutive months [2] - Leapmotor announced two significant milestones: the delivery of its 10,000th B01 vehicle within just 37 days of its launch and the unveiling of the B10 model in a new color, reinforcing its youthful and fashionable brand image [2] - Leapmotor's sales exceeded 50,000 units in July, and by August 21, cumulative deliveries surpassed 900,000 units, marking a turnaround to profitability in the first half of the year, making it the second new energy vehicle company in China to achieve this [2] Product Strategy - Leapmotor's core strategy focuses on providing better configurations and quality for the same price, with over 40% of B01 buyers being female and more than 80% opting for the long-range version [2] - The B series has seen significant success, with over 50% of buyers choosing the laser radar version, indicating market acceptance of its "high configuration at low price" strategy [2] Technology and Innovation - Leapmotor emphasizes "full self-research" in its development, utilizing advanced technology such as the Qualcomm 8650 chip and laser radar for high-level driving assistance features [3] - The smart cockpit employs the Qualcomm 8295 chip and Leapmotor OS 4.0 Plus, with daily usage rates of its dual AI voice models exceeding 80% [3] - The company plans to enhance its driving assistance capabilities to be among the top in the industry by the first half of next year, focusing on hardware and software integration [3] Global Expansion - Leapmotor is transitioning from "export" to "localized operations," with the first batch of B10 vehicles heading to Europe and plans to enter over 20 countries and regions by the end of the year [3] - The company has established nearly 600 sales outlets in Europe, laying a solid foundation for future sales growth [3] Future Product Lines - Leapmotor aims to expand its product lineup with the introduction of the A series (targeting the market below 100,000 yuan) and the D series (aiming for the 300,000 yuan market), creating a comprehensive product spectrum [4] - The D series is positioned to offer competitive features typically found in vehicles priced at 500,000 yuan, maintaining Leapmotor's commitment to high value [4]