今年6月以来，由明星范丞丞代言的洗发水品牌"弹动"陷入一起与新西兰品牌杰美诗的复杂商业纠纷， 连带代言人也被卷入其中。 双方在产品包装外观设计及商标注册问题上互指抄袭，口径相差极大，"谁抄谁"遂成"罗生门"。"弹 动"一方指其投入百万研发的电镀瓶包装遭到杰美诗剽窃，称后者推出的新产品与其具有相同的电镀瓶 外观，并在互联网平台大量混淆销售；杰美诗一方则指"弹动"品牌前身"8+minutes"的商标系抢注其注 册于新西兰的商标"8+minute"。 这场围绕洗发水的包装设计与商标问题的复杂纠纷，因明星代言而引发更广泛的公众关注。南都湾财社 记者获悉，双方已多次对簿公堂，"弹动"品牌方曾以不正当竞争纠纷为由向杰美诗提起诉讼；杰美诗则 曾向国家知识产权局提交针对"8+minutes"商标的无效宣告申请书，国家知识产权局于今年3月裁定宣告 相关商标无效，"弹动"方面不服裁定结果，已于5月向提起行政诉讼，请求重新做出裁定。 6月23日，"8+minute"的品牌方杰美诗向范丞丞及其团队发出告知函，称"弹动"的商标持有人、产品备 案人弹动生物科技（广州）有限公司（以下简称"弹动生物"）与广州如霜化妆品有限公司（以下简 称" ...

Core Viewpoint - The shampoo brand "弹动," endorsed by celebrity Fan Chengcheng, is embroiled in a trademark infringement controversy, raising concerns about the commercial risks associated with celebrity endorsements [2][3] Group 1: Trademark Infringement and Legal Issues - The company behind "弹动," Guangzhou Wenyang Biotechnology Co., Ltd., claims that the trademark registration process for its old logo was legal, and the current dispute is a result of misinformation from competitors [2] - The National Intellectual Property Administration has revoked multiple trademarks associated with "弹动," and a court in Foshan has identified the brand's false advertising as unfair competition [2] - Legal experts indicate that the revocation of a registered trademark leads to the loss of trademark rights, meaning the trademark is no longer legally protected from the date of revocation [2] Group 2: Impact on Brand and Celebrity Image - The trademark controversy has negatively affected the brand's reputation and Fan Chengcheng's public image, following previous operational mistakes that led to an apology from "弹动" for inappropriate promotional materials [3] - The incident highlights the importance of legal compliance for brands relying solely on celebrity endorsements, as neglecting this can ultimately damage their market credibility [3]