Core Viewpoint - Great Wall Motors has transformed from a small local factory into a global automotive enterprise through continuous improvement and strategic investments in technology and market expansion [2][3][8]. Company History - Founded in 1984 as a small automotive modification factory in Baoding, Great Wall Motors faced significant challenges in a market dominated by joint ventures and imports [2]. - The company initially struggled with low sales and high debt, selling only six modified vehicles per month in 1990 [2]. - Under the leadership of Chairman Wei Jianjun, the company pivoted to focus on the pickup truck market, launching its first model, the Great Wall Deer, in 1996, which quickly gained domestic and international traction [2][3]. Corporate Development - The company underwent several transformations, including a name change and public listings, which provided essential funding and established a modern corporate governance structure [3]. - Great Wall Motors has grown to employ 82,000 people and sells over one million vehicles annually, with six major brands under its umbrella [3]. Technological Advancements - Great Wall Motors has invested nearly 50 billion yuan in R&D over the past five years, with a projected 10.4 billion yuan for 2024, employing a team of 23,000 engineers [4]. - The company has developed a complete system for the independent research and manufacturing of core components, including a 3.0T V6 engine that breaks the technical monopoly of foreign brands [4][5]. - Great Wall Motors has filed nearly 50,000 patents, with 29,000 granted, including 1,118 patents for new energy vehicles in the first half of the year [6]. Global Expansion Strategy - The company has shifted from a product export model to a comprehensive "ecological export" strategy, establishing a full ecological base in Brazil and expanding manufacturing capabilities in Europe and Southeast Asia [7][8]. - Great Wall Motors has established three major manufacturing bases in Russia, Thailand, and Brazil, with over 1,500 global users and more than 2 million units sold overseas [8].