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(乡村行·看振兴)毕业设计为浙江宁海乡村赋能 农产“穿新衣”冲销量
Zhong Guo Xin Wen Wang· 2025-06-14 11:35
Group 1 - The core initiative "Graduation Project Assisting Farmers" aims to connect university design resources with rural development needs, resulting in innovative product designs [1][2] - Students have designed new packaging for local agricultural products, such as the Hu Chen potato, enhancing its visual appeal and regional identity [1] - The initiative has already involved nine universities, leading to significant sales increases for local products, including over 100,000 yuan for white loquats and more than 5 million yuan for Qiangjiao wind eel [2] Group 2 - The live streaming sales of Hu Chen potatoes have seen a surge, with 500 pounds sold in less than an hour, showcasing the effectiveness of the new packaging and marketing strategies [2] - Additional creative products, such as calendars and canvas bags, have been designed and are popular among customers, contributing to local economic activity [2] - Ongoing packaging design projects for Ninghai Wanghai tea and Puge Yi gifts are expected to enhance product value and increase farmers' income in the second half of the year [2]