新京报记者程亚龙编辑刘倩校对陈荻雁 1月28日，杭州市余杭区市场监管局对浙江微乐播信息科技有限公司作出罚款35万元的行政处罚。处罚 决定书披露，该公司对平台内经营者侵害消费者合法权益行为未采取必要措施，对平台内经营者未尽到 资质资格审核义务以及对消费者未尽到安全保障义务，违反《中华人民共和国电子商务法》相关规定。 报道当天，微乐播平台对涉事直播间永久封禁，并对相关商户进行清退处理。平台相关负责人回应新京 报记者称，目前正在加大对直播间的巡查监管力度，对于主播虚构剧情诓骗老年人等行为，将出重拳打 击，开展为期一个月的全面整顿，杜绝此类事件再发生。 2025年10月31日，杭州市余杭区市场监督管理局回应新京报记者称，针对商家在直播间内的违法违规行 为，平台有其相应的主体责任，目前已对平台立案调查。此前，余杭区市监局曾两次约谈该平台，要求 整改。 此前报道： 2025年10月30日，新京报刊发《》调查报道，揭露了私域直播平台直播间里，主播演绎家族财产争夺、 扶贫助困等剧本，精准收割"爸妈们"的套路。 记者在调查中发现，多人投诉浙江微乐播信息科技有限公司开发的微乐播平台对直播间监管不力，平台 中，主播演绎剧本，夸大商 ...

记者在调查中发现，多人投诉浙江微乐播信息科技有限公司开发的微乐播平台对直播间监管不力。平台 中，有主播演绎剧本，夸大商品的价值，让老年人陷入"商品有巨大的升值空间"或"购买后可以享受到 国家扶贫政策"等福利的误区。 31日，杭州市余杭区市场监督管理局相关工作人员回应称，针对商家在直播间内的违法违规行为，平台 有其相应的主体责任。此前，余杭区市监局曾两次约谈该平台，要求整改。 钟女士母亲在私域直播间花费万元买的部分"宝贝"，主播宣称图中的"收藏王中王"起拍价为120万元。 受访者供图 新京报讯（记者程亚龙）10月30日，新京报刊发《有老人一个月花掉11万！私域直播间剧本带货：主播 上演"国仇家恨"戏码，黄金、现金"随机送"》调查报道，揭露了微乐播平台上有商家在私域直播间里， 通过演绎家族财产争夺、扶贫助困等剧情，精准"收割"老年人。31日，浙江省杭州市余杭区市场监督管 理局就此事回应新京报记者称，目前已对微乐播平台介入调查。 30日晚，微乐播平台相关负责人回应新京报称，平台已对涉事直播间永久封禁，目前正在对直播间的历 史直播内容展开全面溯源与盘查。即日起，开展为期一个月的全面整顿，杜绝此类事件再次发生。 该工作 ...

Core Insights - The article reveals the exploitation of elderly individuals through scripted live-streaming sessions on the Weilebo platform, where hosts dramatize family disputes and social issues to manipulate viewers into making purchases [1][1][1] Company Response - Weilebo platform has permanently banned the two involved live-streaming sessions and is processing refund requests from complainants, while also increasing regulatory oversight [1][1][1] - The platform's representative stated that they are conducting a thorough investigation of past live-stream content and will report findings to market regulatory authorities [1][1][1] Regulatory Actions - The platform is initiating a month-long comprehensive rectification campaign to prevent similar incidents from occurring in the future, emphasizing strict measures against deceptive practices targeting elderly consumers [1][1][1]

Core Insights - The article reveals a scam in private domain live streaming where hosts dramatize family asset disputes and poverty alleviation to exploit elderly viewers [1] - The platform, Weilebo, has responded by banning the involved live streams and is expediting refund requests from complainants [1] Company Response - Weilebo has permanently banned two live streams mentioned in the report and is conducting a thorough investigation of historical content [1] - The platform is increasing its regulatory oversight and will take strong actions against hosts who deceive elderly viewers [1] - A month-long comprehensive rectification campaign has been initiated to prevent similar incidents in the future [1] Industry Implications - The investigation highlights the need for stricter regulations in the live streaming industry, particularly concerning the protection of vulnerable populations like the elderly [1] - The incident may prompt other platforms to enhance their monitoring and compliance measures to avoid similar reputational damage [1]