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“00后”海归创业:让更多外国人了解中国、理解中国
Zhong Guo Xin Wen Wang· 2025-05-02 06:50
Core Insights - The company, founded by Zheng Nan, has successfully listed on NASDAQ, making it the youngest Asian company to achieve this milestone [1] - The business focuses on providing personalized travel experiences for overseas Chinese, capitalizing on the growing demand for comfortable and private travel options [1][2] - The company has expanded its operations to cover 12 countries and over 200 cities, with 80% of its business coming from international markets [1] Company Strategy - The company's slogan emphasizes a shift from being tourists to temporary residents, reflecting its commitment to personalized service and quality [2] - The traditional travel agency model, which relies on information asymmetry, is deemed outdated; the company aims to offer convenience in transportation and communication for outbound Chinese travelers [2] - The company plans to develop deep experiential travel products that combine traditional and innovative Chinese culture, in collaboration with local governments [3] Market Opportunities - The ongoing expansion of China's high-level opening-up policies presents new opportunities for the company to attract global users and enhance cultural exchange [3] - The resurgence of the tourism market is seen as a chance to reshape related industries, with a focus on providing a more authentic representation of China to foreign visitors [2][3] - The company aims to break down stereotypes about China by showcasing its diverse landscapes, modern conveniences, and rich cultural heritage to foreign tourists [2][3]