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微度假成了新时尚
Jing Ji Ri Bao· 2025-06-02 01:52
Core Insights - The "micro-vacation" tourism market is experiencing significant growth, with an increasing number of young people opting for short trips to lesser-known destinations and unique local towns [2][3] - The success of the Lejia Life Aesthetic Farm in Xuchang City highlights the appeal of cultural and outdoor activities, attracting families and tourists [1][2] - The integration of cultural heritage and local tourism experiences is driving economic benefits for communities, as seen in Liu Wang Zhai Village, which has transformed into a popular destination [2][3] Group 1: Market Trends - The "micro-vacation" trend is characterized by short-distance travel options, leading to a rise in demand for local accommodations and outdoor activities [2][3] - During the recent "May Day" holiday, Xuchang City received approximately 400,000 visitors, generating a total tourism revenue of about 44.12 million yuan, marking a 105.6% increase in visitor numbers and a 105% increase in revenue compared to the previous year [3][4] Group 2: Community Impact - Liu Wang Zhai Village has successfully utilized abandoned properties to create unique cultural inns, resulting in increased income for local residents, with an estimated annual increase of over 10,000 yuan per household [2] - The village aims to develop into a comprehensive eco-tourism destination, integrating leisure, sightseeing, and local cuisine, which is expected to boost community income by over 200,000 yuan in 2024 [2][3] Group 3: Future Developments - The local government is focusing on enhancing the diversity and quality of tourism offerings, aiming to create high-quality experiential scenarios to meet the new demands of "micro-vacation" consumers [4] - Plans are in place to promote historical sites and cultural heritage as part of a broader strategy to develop themed tourism routes, particularly those centered around the Three Kingdoms culture [4]