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“清凉经济”撬动文旅消费新场景 防晒向“新”向“智”加速产业链升级
Yang Shi Wang· 2025-07-13 12:07
央视网消息:炎炎夏日,热浪袭来。7月13日,多地持续高温,下周初,炎热程度将达鼎盛,部分地区将出现40℃以上酷热天气。有人 说,这种温度下,冰箱以外都是远方,空调之外都是他乡。日子过得滚烫明亮,开窗阵阵热浪,关窗闷得够呛,出门免费烫个大波浪,陌生人 见面都是熟人模样,热得我都有点膨胀,是不是太阳专门针对我加大了投放。 经济学上有个词叫一度效应,就是说气温每波动一度,产品销量和市场活动也会跟着变化。首先来看旅游方面,随着气温居高不下,避暑 旅游、夜间经济等新场景迅速升温。下面,我们就去看看湖北神农架打造的清凉秘境。 湖北神农架:夏日避暑 沉浸式文旅打造清凉秘境 盛夏时节,烈日带来阵阵热浪,让人无处躲藏,此刻,湖北神农架以平均22摄氏度的温度造就了一处清凉秘境,让市民游客在这个夏日有 了避暑好去处。在这里,我们可以探秘原始森林,也可以纵览华中屋脊的云海奇观,又或者是在丝丝凉风中体验大九湖湿地夜游、星空露营等 沉浸式文旅项目。 除了欣赏这壮阔美景,游客还可以在山水相伴间品尝特色美食,让假期生活更显多姿多彩。 品尝美食的同时,游客还可以欣赏民俗表演以及参与篝火晚会等互动项目,通过避暑季系列暑期特色活动,让"神秘"的神 ...
北林区 构建文旅新场景 激发消费新动能
Sou Hu Cai Jing· 2025-07-13 05:26
露营。 □文/摄 田玉 本报记者 董新英 绥化市北林区依托地理环境和资源优势,利用闲置场地发展营地旅游,着力打造文旅消费新场景,进一步推 动城区周边乡村旅游业发展,满足城市居民短途游、微度假需求,充分激发了北林区新型文旅产业消费新活 力。 走进东兴办事处新源管理区的夏日温庭露营地土窑坑烤区,师傅将摆满土豆、鸡、地瓜的架子送入土窑内, 食材随着温度攀升渐渐溢出焦香,烟火气里满是质朴美味。露营地负责人隋娜介绍:"这是今年新增加的特色 餐饮项目,焖窑烤出来的食物原汁原味,水分不流失,能保留食物最本真的味道。" 营地内绿树成荫,微风拂面,在绿荫深处设有围炉煮茶区、自助烧烤区、团建区等多个功能区域,别具特色 的阳光房与梦幻的星空房,让游客在清风与绿荫中尽情舒展身心。凭借独具特色的美食与如诗如画的自然风 光,营地自"五一"开园以来,已累计接待游客4000余人次,成为北林区夏日休闲度假的热门打卡地。 步入金龟山庄的全季营地,穹顶洒下的自然柔光与错落有致的生态绿植景观相映成趣,创新打造的"室内热带 雨林"空间汇聚了200余种植物。整齐的三角木屋、蜿蜒的木质步道、灵动的水景装置和沉浸式光影设计,构 建出移步换景的游览体验。正午 ...
争做“露营搭子” 食品企业掘金万亿市场
Xiao Fei Ri Bao Wang· 2025-07-10 03:20
Core Insights - The camping economy in China is experiencing significant growth, with the core market size expected to reach 2,483.2 billion yuan in 2023 and projected to grow to 4,879.8 billion yuan by 2030 [2] - The rise in camping activities has led to a surge in demand for ready-to-eat foods, pre-prepared dishes, and barbecue ingredients, with 53.8% of campers primarily engaging in barbecuing and picnicking [2][3] - Companies are innovating their product offerings to cater to the camping trend, including outdoor dining products and delivery services, with major retailers launching "camping packages" that include various ready-to-eat items [2][3] Industry Trends - The camping economy is expanding not only in terms of market size but also in the variety of food products available, with a notable increase in the development of pre-prepared meals and self-heating foods [2] - Businesses are enhancing consumer experiences by establishing physical locations at popular camping sites, creating a dual consumption model that combines online convenience with immersive offline experiences [3] - Local enterprises are leveraging regional characteristics to create competitive advantages, exemplified by unique dining experiences that integrate local culture and social activities [3]
暑期文旅消费火热开启,消费热潮背后,你准备好了吗?
Sou Hu Cai Jing· 2025-07-09 09:18
从人群结构看,亲子家庭和大学生成为暑期文旅消费的主力军。途牛旅游网数据显示,暑期亲子客群的出游人次占比达 42%,主题公园、海滨海岛、亲子 研学产品热度居高不下。文化和旅游部产业发展司司长缪沐阳指出,各地应围绕暑期文旅消费特点,针对不同年龄群体需求,推出多样化应季文旅产品。 暑期,向来是文旅消费的黄金时段。今年,各地更是诚意满满,纷纷出招,文体旅联合发力,免门票、发补贴,真金白银促消费,一场盛大的文旅消费狂欢 正在上演。据了解,今年 7 月至 8 月,各地将举办超 4300 项约 3.9 万场次文旅消费活动,发放超 5.7 亿元消费补贴,如此大规模的投入,无疑将暑期文旅市 场推向了高潮。 今年暑期,天气炎热,避暑成为众多游客出行的主要动力。飞猪旅行网数据显示,乌鲁木齐、昆明、贵阳等地成为避暑游热门目的地;去哪儿旅行平台数据 也表明,西北、东北等平均温度低于 25 摄氏度的地区,酒店预订增幅位居前列。中国气象局还贴心推荐了 16 条避暑旅游路线,相关地区更是推出森林音乐 节、星空露营等丰富多彩的夏季主题活动。 继 "村 BA""村超" 之后,"苏超" 再次破圈。它借助社交媒体互动,吸引球迷和游客跨区域流动、跨领 ...
南京国展中心“日展+夜市”3天交易额破亿元
Nan Jing Ri Bao· 2025-07-08 03:38
Core Insights - The 2025 Third Long Triangle (Nanjing) Tourism Equipment Expo and the 38th Nanjing RV Camping Expo took place from July 4 to July 6, attracting significant attendance and generating over 100 million yuan in sales [1] - The event featured an exhibition area of 30,000 square meters, showcasing over 100 subcategories across five major sectors, providing a comprehensive experience for camping and RV enthusiasts [1] - The "HI Beer Camping Market" held from July 4 to July 5 included live sports broadcasts and various entertainment options, enhancing the overall visitor experience and contributing to the summer economy [2] Group 1 - The expo combined daytime exhibitions with nighttime markets, innovatively integrating cultural, commercial, tourism, and sports elements [1] - The event attracted approximately 35,000 visitors over three days, with around 150 RVs and various cultural and camping products sold [2] - High-tech products such as digital postcards and AI tour guide systems were showcased, enhancing the tourism experience [1] Group 2 - The nighttime market featured live broadcasts of local sports events, drawing in crowds for food, drinks, and entertainment [2] - Nearly 60 RVs were set up for overnight camping, allowing visitors to experience the RV lifestyle firsthand [2] - The expo highlighted the growing trend of outdoor and camping activities, reflecting a shift in consumer preferences towards experiential tourism [1][2]
暑期文旅消费火热开启
Jing Ji Ri Bao· 2025-07-07 22:12
暑期是全年文旅消费的重头戏。各地诚意十足,搞赛事、办演唱会,文体旅联合发力;免门票、发补 贴,真金白银促消费。据了解,今年7月至8月,各地将举办超4300项约3.9万场次文旅消费活动,发放 超5.7亿元消费补贴。 多家在线旅游平台数据显示,避暑游、研学游、亲子游等对应不同消费群体的产品销售火热。 增加应季应景产品供给 根据气候趋势预测,今年暑期全国大部地区气温偏高,避暑依然是暑期游的主要动力。飞猪旅行网数据 显示,乌鲁木齐、昆明、贵阳、哈尔滨、沈阳、大连、兰州、西宁等是避暑游热门目的地;从去哪儿旅 行平台数据看,西北、东北等平均温度低于25摄氏度的地区,酒店预订增幅位居前列。 创新场景与暖心服务并举 夜幕降临,暑热散去,夜经济活跃起来。青岛啤酒博物馆外排队等候参与"金色奇妙夜2.0"夜游体验的 年轻人跃跃欲试。据工作人员介绍,青啤博物馆探索将传统工业旅游与文化、娱乐消费元素融合,除了 引入实景穿越剧游,打造系列文创产品外,尝试暑期夜场开放,今年还全面升级夜间沉浸式体验,通过 不断创新消费场景,拉动夜间文旅消费。 文化和旅游部产业发展司司长缪沐阳表示,围绕繁荣暑期文旅消费,各地要增加应季应景的产品供给。 针对不 ...
小米纸巾盒卖 169 元,贵吗?
3 6 Ke· 2025-07-07 02:18
小米又"火了",这回是因为一款纸巾盒。 不知道你们有没有刷到小米汽车这几天的热搜,小米汽车 YU7 上市还不到一周,#小米YU7磁吸纸巾盒卖169元# 在微 博平台就成了热点话题。 老狐不得不说,这热度感觉比最近上市的小米 YU7 和小鹏 G7 的风头还盛。而对于这款纸巾盒,主要讨论的点基本上 就一个:小米纸巾盒卖 169 元,贵吗? 一部分"米粉"表示,这价格还贵?和问界 339 元纸巾包比,简直就是高性价比好吗?也有网友戏称其为"史上最贵纸巾 盒",就因为和小米 YU7 配套就要卖到 169 元,这也太贵了吧! 不管网友们怎么"嘴硬",小米汽车 App 商城 Xiaomi Life 车载磁吸纸巾盒页面"暂时缺货"几个字,显然证明了这款纸巾 盒的火爆程度。 那么,小米 169 元的纸巾盒到底贵不贵?这个车内小配件价格争议背后,又是否隐藏着其他秘密呢? 今天,老狐就和大家聊一聊。 169 元的小米纸巾盒贵吗? 一包纸巾三五块,一个纸巾盒一两百,如果从这个角度上来说,小米纸巾盒 169 元的价格确实是贵了。不过,如果这 么款纸巾盒放到"网红车"小米 YU7 上,老狐觉得,贵不贵的,还得另说。 要谈一样东西值不值 ...
创新供给繁荣餐饮消费
Jing Ji Ri Bao· 2025-07-06 21:43
Core Viewpoint - The article emphasizes the importance of enhancing consumer rights protection mechanisms and regulating market competition in the restaurant industry, while also highlighting the need for innovation in products and services to strengthen core competitiveness [1][4]. Group 1: Market Trends and Performance - The ongoing "Su Super" events have significantly boosted local cuisine, with notable increases in sales, such as a 58% rise in orders for saltwater duck during a match between Nanjing and Wuxi [1]. - National restaurant revenue is projected to reach 5.5 trillion yuan in 2024, accounting for over 11% of total retail sales, with more than 10 million operating entities in the sector [2]. - From January to May this year, national restaurant revenue increased by 5% year-on-year, with revenue from large-scale units rising by 4.5% [2]. Group 2: Policy and Consumer Behavior - The positive trend in restaurant consumption is attributed to effective policy measures, such as the "Special Action Plan to Boost Consumption," which encourages the integration of various consumption formats [2]. - Local initiatives, like Jiangsu's "ticket + dining" packages and Beijing's "Lets Beijing: Night Capital 2.0" activities, have created new consumer experiences and stimulated market growth [2]. Group 3: Innovation and Competition - The shift in consumer demand towards experiential and diverse dining options is driving restaurants to innovate and create new consumption scenarios [3]. - Restaurants are increasingly focusing on enhancing consumer experiences, such as offering cultural experiences alongside dining, which not only boosts consumer enthusiasm but also positions dining as a cultural experience [3]. - To thrive, restaurants must innovate their offerings and improve operational efficiency through digital upgrades and service quality, addressing challenges like supply chain fluctuations and rising costs [4].
ETF日报:影视板块长期同样受益于AIGC降本创新,后续若有优质爆款内容持续推出,影视ETF也值得关注
Xin Lang Ji Jin· 2025-07-04 13:20
Market Overview - The market experienced fluctuations with the Shanghai Composite Index reaching a peak near 3500 before retreating, closing at 3472.32, up 0.32% with a trading volume of 567.24 billion [1] - The Shenzhen Component Index fell by 0.25% to 10508.76, while the ChiNext Index decreased by 0.36% to 2156.23, with respective trading volumes of 861.32 billion and 420.45 billion [1] - Strong performances were noted in sectors such as gaming, financial services, semiconductor equipment, and innovative pharmaceuticals, while sectors like non-ferrous metals, telecommunications, and robotics saw declines [1] Technical Analysis - A clear "breakout-pullback-rally" pattern has emerged, indicating a strong market sentiment despite profit-taking pressures near previous highs [2] - The market's trading focus has shifted upward, supported by various key moving averages and critical levels, suggesting a continuation of the strong high-level consolidation [2] Economic Context - The easing of the US-China tariff dispute and the introduction of "anti-involution" policies signal a potential resolution to the "supply-demand mismatch" clouding the Chinese economy [4] - Recent meetings between US and Chinese officials have led to the resumption of exports of key products to China, indicating a positive shift in trade relations [4] Investment Strategy - A "dividend + growth" strategy is recommended, focusing on dividend-paying sectors and growth-oriented stocks that are expected to benefit from economic recovery and liquidity easing [5] - Investors are encouraged to consider sectors like coal and consumer goods, which are aligned with the dividend strategy, alongside growth sectors such as semiconductor equipment and innovative pharmaceuticals [5] Financial Sector Performance - The financial sector, particularly banks, securities, and insurance, has shown strong performance, with ETFs reflecting significant gains [6][9] - High dividend yields and a rebalancing of public fund allocations are driving interest in bank stocks, which currently have a yield exceeding 5% [6] - The ongoing consolidation in the securities industry, with major mergers and acquisitions, is enhancing market optimism and improving competitive dynamics [8] Gaming Industry Insights - The gaming sector is witnessing a dual development path focusing on "IP + quality," with successful titles boosting market sentiment [10][11] - The frequency of game license approvals has increased, providing a supportive environment for industry growth [11] - The integration of generative AI is expected to lower development costs and enhance profitability, further driving the sector's valuation [12]
读懂服装里的新经纬(金台随笔)
Ren Min Ri Bao· 2025-07-03 21:53
Group 1: Industry Trends - The popularity of sun-protective clothing reflects changing consumer preferences and the evolution of fashion trends, with over 70 billion garments produced annually in China, providing more than eight pieces per person globally [1] - The rise of outdoor activities has led to increased demand for specialized clothing such as cycling, hiking, and camping apparel, indicating a shift towards health and wellness in consumer choices [1] - The emergence of various fashion styles, such as "Korean style" and "dopamine dressing," showcases the dynamic nature of aesthetic preferences and the desire for self-expression through clothing [2] Group 2: Cultural Influence - The trend of "Guochao" (national tide) in fashion signifies the revival of traditional Chinese culture, with 54.4% of young respondents favoring national-style clothing as their daily wear [3] - The integration of traditional patterns and modern designs in clothing reflects a growing cultural confidence and appreciation for heritage [3] Group 3: Technological Advancements - The clothing industry is increasingly supported by technological innovations, including smart temperature control fabrics and lightweight materials, enhancing performance in extreme conditions [3] - The shift towards intelligent production lines and AI-driven design processes illustrates the transformation of traditional manufacturing into a more efficient and innovative sector [4] - Continuous improvements in supply quality and consumer demand fulfillment are expected to drive the future growth of the clothing industry, contributing to a "beautiful economy" [4]