露营
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文旅融合,“玩”转新消费
Xin Lang Cai Jing· 2026-01-02 20:35
(来源:新华日报) 1月1日,宿迁宿豫万达广场举办AI机器人巡演,智能机器人与孩子们互动,现场欢声笑语不断。 程天 翔 摄 (视觉江苏网供图) 元旦假期,江苏各地以丰富多元的文旅活动拉开新年序幕,一系列精心设置的消费新场景,让市民游客 在游玩中感受文化魅力,乐享美好假期,温暖启程新岁。 无锡:旅程亦如歌 钟声祈新福 □ 本报记者 魏 琳 2025年12月31日晚,无锡灵山胜境景区钟鸣悠远、灯火璀璨。"乐游无锡 福运启程"2026新年祈福活动 在此启幕,市民游客一起跨年迎新。 当晚景区人流如织,非遗市集、特色演艺、地道美食引游人驻足。活动现场,2026无锡"如歌的旅程"项 目启动,无锡围绕擦亮"世界音乐之都"名片,设计推出系列主题旅游线路,让"爱乐之城"的魅力可游可 感。现场同步发布了跨年迎新及"跟着赛事游无锡""跟着音乐游无锡"系列活动,"苏超"无锡队员、旅游 博主等6组市民游客代表获赠"无锡心意"新年礼包。 "5、4、3、2、1!"随着市文明家庭成员、产业工人、教师等市民代表敲响第108响新年钟声,2026架无 人机在夜空中编织出吉祥画卷,与2万发绚烂多彩的烟花交相辉映,呈现出一场视觉盛宴,定格幸福祥 和的 ...
南京江宁:乡村游引燃跨年消费
Yang Zi Wan Bao Wang· 2026-01-02 12:39
扬子晚报网1月2日讯(记者姜婧仪通讯员江轩)元旦假期,除园博园、牛首山、银杏湖和各大商圈热度攀升外,南京市江宁区乡村游热度高涨,市民游客纷 纷来到大都市近郊休息度假。 在"金陵古风第一村"——佘村,红色灯笼挂满民宿庭院,田间地头的烟火气扑面而来,特色民宿成为市民游客新年度假的首选地。跨年夜当天,村内近 90%民宿已实现满房入住,三世同堂家庭游、亲子游群体竞相打卡,年轻群体组团寻味乡土,沉浸式乡村体验不仅让新年充满暖意,推动乡村消费从"单 一游玩"向"多元体验"全面升级。 孩子在美丽乡村体验年味 除了温馨的家庭游,年轻群体的乡村跨年需求同样旺盛。露营成为他们解锁乡村迎新的热门方式。位于佘村周边的青龙山7号营地,凭借丰富的户外项 目,成为年轻游客的打卡热点。夜幕降临,营地内灯火璀璨,热闹的新年晚会如期上演,伴随着自助烧烤的香气,年轻人围炉畅谈、尽情欢歌,在山野间 卸下一年的疲惫。 江宁区是首批全国生态文明建设示范区和国家全域旅游示范区,实现美丽乡村全域覆盖,累计建成市级以上美丽乡村550个,省级特色田园乡村23个,"苏 花路"等旅游线路串起一条条振兴链,黄龙岘、大塘金、石塘人家等21个乡村荣获中国最美乡村、中国最 ...
昆山推动文旅服务提质升级
Su Zhou Ri Bao· 2025-11-13 22:47
Core Insights - The Kunshan Cultural, Sports and Tourism Bureau has been actively implementing the "Experience Once" initiative to enhance service quality in the local tourism market [1][2] - A closed-loop mechanism for identifying and rectifying service issues has been established, focusing on visitor experiences in ticketing, guided tours, and facility support [1] - The bureau has introduced innovative tourism products and organized various themed activities to stimulate market vitality [1] Group 1 - The bureau organized staff to experience 12 activities during the National Day and Mid-Autumn Festival, identifying 22 best practices for service optimization [1] - The introduction of five major themed routes and ten unique markets, along with the "Beijing Up" series of themed activities, has effectively engaged visitors [1] - The Mid-Autumn Festival lantern festival attracted 468,000 visitors, and Ba Town's "Crab Atlas" theme received a 51% increase in visitors year-on-year [1] Group 2 - Innovations such as "drone announcements" for crowd management and self-service water guns have been implemented to enhance visitor experience [2] - Over 7,000 public parking spaces were made available for free during holidays, alleviating parking difficulties [2] - The bureau plans to focus on micro-updates of infrastructure, smart service upgrades, and refined management to continuously improve visitor experiences [2]
海外华媒海南行:百年渔村新“渔歌”
Zhong Guo Xin Wen Wang· 2025-11-12 06:08
Core Insights - The article highlights the transformation of the traditional fishing village of Rongshandiao into a new coastal tourism destination, driven by the development of the cultural and tourism industry in Hainan [1][3][6] Group 1: Tourism Development - Rongshandiao has seen a significant increase in tourist visits, with the number of visitors in the first half of 2023 surpassing the total for the entire previous year [6] - The village has developed various business types, including 16 themed guesthouses and 17 restaurants, with over 150 guest rooms available, achieving over 90% occupancy during holidays [6] - The local government has initiated systematic planning for the cultural tourism industry, collaborating with the Haikou Urban and Rural Development Company to enhance the area's appeal [3][6] Group 2: Economic Impact - The growth of tourism has provided job opportunities for local residents and increased rental income for homes, exceeding 5 million yuan [6] - The article emphasizes the need for a balanced integration of new business models with traditional fishing village life to ensure sustainable development [6] Group 3: Cultural Significance - Rongshandiao's rich cultural heritage and natural resources are positioned as key assets for future tourism development, aiming to create a new coastal cultural tourism destination [6] - The picturesque scenery, including the sunset and coastal views, has become a significant draw for visitors, enhancing the village's social media presence [3][4]
盘活资源扩大体育消费
Jing Ji Ri Bao· 2025-10-20 23:59
Core Insights - The government has issued opinions to stimulate sports consumption potential and promote high-quality development of the sports industry through various means [1][2] Group 1: Policy Initiatives - The policy encourages the use of industrial buildings, commercial properties, and warehouses to create sports spaces, aiming to enrich the supply of sports venues and expand consumer demand [1] - There is a focus on optimizing existing sports resources by repurposing idle facilities such as parks, old factories, and underutilized spaces to enhance public service capabilities [1] - The initiative promotes free or low-cost access to public sports venues and encourages the public-oriented operation of commercial sports facilities [1] Group 2: Infrastructure Development - The plan includes synchronizing the development of fitness spaces with urbanization efforts, integrating them into urban renewal and park construction [1] - It encourages social capital investment to improve the layout of public sports facilities, adhering to the "15-minute fitness circle" concept [1] - The establishment of a smart sports platform is proposed to provide services like venue booking and event inquiries, catering to new consumer expectations [1] Group 3: Expanding Sports Consumption - The strategy aims to enhance sports consumption scenarios and improve operational efficiency by leveraging the effects of sports events [2] - It promotes the development of new models such as "sports + tourism," particularly in areas rich in natural resources, to create new hotspots for sports consumption [2] - The integration of sports with various urban spaces, consumption scenarios, and digital technologies is emphasized to form a comprehensive sports consumption chain [2]
读图丨云南诗蜜娃底景区依托生态打造旅游地
Zhong Guo Huan Jing Bao· 2025-10-09 04:05
Group 1 - The tourism market in Yunnan Province is experiencing a surge in consumer spending during the National Day and Mid-Autumn Festival holidays, with small towns becoming popular destinations [2] - Local governments are leveraging the region's favorable ecological environment to develop outdoor activities such as self-driving tours, camping, cycling, and hiking, enhancing the appeal of places like Yingjiang in Dehong Prefecture [2] - The focus on unique local experiences is driving increased recognition and affection for the Dehong region among tourists [2]
这个假期 “红色旅游”“赏秋出行”火热
Xin Hua Wang· 2025-10-07 16:12
Group 1: Travel Trends During Holidays - The National Day and Mid-Autumn Festival holiday saw a significant increase in travel, with approximately 1.243 billion people traveling across regions from October 1 to 4, averaging over 310 million people per day [1] - There is a notable rise in red tourism, coinciding with the 80th anniversary of the victory in the Anti-Japanese War, with many tourists visiting historical sites [2][4] - Search volumes for red tourism sites like the Nanchang Uprising Memorial and the Military Museum of the Chinese People's Revolution increased by 8 times and 2 times, respectively [4] Group 2: Autumn Travel Popularity - As autumn sets in, there is a growing interest in autumn-themed travel, with keywords like "autumn appreciation" and "red leaves" trending on travel platforms [5] - Hotel bookings for popular autumn destinations have increased by over 30% compared to the previous year, with locations such as Sichuan, Inner Mongolia, and Xinjiang seeing the highest growth [7] - Jiangsu and Zhejiang regions have also experienced a hotel booking increase of over 20%, driven by their scenic autumn landscapes [9] Group 3: Night Tourism Growth - The combination of the National Day and Mid-Autumn Festival has led to a surge in night tourism, with hotel bookings for immersive performances in ancient cities increasing significantly [10][14] - Many popular tourist sites have extended their operating hours to accommodate night visitors, enhancing the overall experience [14] - Unique night activities, such as boat tours and light shows, have been introduced in various locations to attract more tourists [14]
徒步受困事件又发,户外运动须系好“安全带”
Nan Fang Du Shi Bao· 2025-10-07 15:29
Core Insights - Two major incidents involving hikers stranded due to severe weather have raised public awareness about outdoor safety and emergency response capabilities [1][2]. Group 1: Incident Overview - In Qinghai, over 100 hikers were stranded due to continuous snowfall, with 137 safely rescued but one fatality reported due to hypothermia and altitude sickness [1]. - In Tibet, a sudden snowstorm trapped a large number of hikers at the Everest East Base Camp, prompting local authorities to organize rescue efforts [1]. Group 2: Emergency Response - The rescue operation in Qinghai involved over 300 personnel and the use of drones for comprehensive search efforts, showcasing the effectiveness of local emergency response systems [1]. - In Tibet, local authorities quickly mobilized resources to establish communication with stranded tourists, ensuring an orderly evacuation process [1]. Group 3: Outdoor Activity Trends - There is a growing trend of people engaging in outdoor activities like hiking and camping, driven by a desire to connect with nature and explore [2]. - The outdoor sports industry is projected to exceed 3 trillion yuan by the end of 2025, according to a joint plan by the National Development and Reform Commission and the General Administration of Sport [2]. Group 4: Safety Considerations - The incidents highlight the inherent risks associated with outdoor activities, particularly in areas with complex terrain and harsh weather conditions [2]. - It is crucial for individuals planning outdoor activities to prioritize safety, including thorough planning and notifying relevant authorities of their itineraries [2][3]. Group 5: Preparedness Recommendations - Effective group outdoor activities require strong leadership, adequate equipment, and constant monitoring of weather alerts to mitigate risks [3]. - The recent incidents serve as a valuable lesson for outdoor enthusiasts regarding the importance of preparation and safety measures [3].
“生态疤痕”变身绿色“聚宝盆”
Ren Min Ri Bao· 2025-10-02 22:01
Core Viewpoint - The transformation of abandoned mining sites into eco-tourism attractions demonstrates a successful model of ecological restoration and economic revitalization in Huzhou, Zhejiang Province [1][2][3]. Group 1: Ecological Restoration - Huzhou has implemented ecological restoration of abandoned mining sites, turning them from "ecological scars" into green "treasure troves" through market-driven mechanisms [1]. - The Qing Shan mining area, which was closed in 2011, had significant safety hazards and environmental issues, including three open-pit depressions and a total area of approximately 100 acres [2]. - The ecological restoration plan for the heart-shaped water area involved stabilizing slopes and creating a water body with a maximum capacity of nearly 5 million cubic meters, covering about 463 acres [2]. Group 2: Economic Development - The transformed heart-shaped water area has become a scenic spot, attracting over 1 million visitors since the launch of the "Deep Blue Plan" for eco-tourism development [3]. - The local government has partnered with the Deep Blue Plan (Zhejiang) Ecological Tourism Development Co., which has repurposed mining facilities into various leisure attractions, including a café and camping sites [3]. - The initiative has created over 30 job opportunities in the village and has been replicated in surrounding areas, showcasing a shift from traditional government funding to a model involving both government guidance and social capital investment [3]. Group 3: Broader Impact - Huzhou has taken the lead in promoting green mining practices nationwide, having completed the restoration of over 400 abandoned mines and re-greening more than 25,000 acres [4]. - The integration of ecological restoration with land reclamation has allowed for the development of new industries, such as tea cultivation and photovoltaic power generation, turning former mining sites into valuable economic assets [4].
国庆消费前瞻:小城住宿订单量增47%,地方菜堂食受欢迎
Yang Zi Wan Bao Wang· 2025-09-28 09:29
Group 1 - The core viewpoint highlights a significant increase in consumer spending during the upcoming National Day and Mid-Autumn Festival holidays, with various sectors experiencing substantial growth in sales and orders [1][4][5] - The group buying sales for clothing and home goods have doubled, with year-on-year increases of 198% and 152% respectively, indicating a strong demand for quality consumption [4][5] - The accommodation sector, particularly in lower-tier cities, has seen a 47% increase in orders, showcasing the vitality of the holiday economy in these regions [5][6] Group 2 - Local cuisine sales have surged, with overall group buying sales for regional dishes increasing by 45%, and specific cuisines like Yunnan-Guizhou cuisine seeing a remarkable 102% growth [2][4] - The demand for outdoor leisure activities, such as camping, has risen by 44%, while cultural experiences like traditional makeup services have grown by 49% [4][6] - Major cities like Shanghai, Zhengzhou, and Beijing are leading in merchant order volumes, indicating a robust online-to-offline consumption trend [7]