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微盟凌芸:零售数字化“内生外延”,需构建三位一体增长引擎
Xin Lang Zheng Quan· 2025-07-31 05:11
Core Insights - Weimob Group hosted the Weimob Day 2025 summit in Shanghai, focusing on the transition of the retail industry from digitalization to intelligence, attracting over a thousand guests from various sectors [1] - The company emphasized a three-pronged digital business capability framework: "public domain integration + private domain growth + operational efficiency" to help retail enterprises overcome growth bottlenecks and achieve resilient development [1][8] Digitalization Insights - The digital system coverage in the retail sector ranges from 60% to 95%, with mainstream digital business scenarios like membership, private domain operations, guided sales, and live streaming achieving penetration rates of 50% to 90% [2] - Digital business has become a standard infrastructure in the retail industry, with nearly all enterprises engaging in these areas [2][4] Industry Variations - Different sectors exhibit significant differences in digital penetration depth and focus, such as the beauty industry having a live streaming penetration rate of 95%, while convenience stores lag behind [4] - Digital business has shown substantial value, with user conversion rates from short videos increasing by 3.5 times, and digital operations contributing 18% to 35% in incremental revenue even after store closures [4] New Characteristics of Retail Digitalization - Retail enterprises are increasingly focusing on multi-platform operational efficiency, deep user value exploration, empowering sales staff, and enhancing automation through AI [7] - The core demand for digitalization in retail can be summarized as "internal growth and external expansion," with Weimob responding by building a three-dimensional digital business capability [8] Weimob's Strategic Framework - Weimob's strategy includes public domain integration to break platform barriers, enabling comprehensive data management and collaboration across various platforms [8][9] - The company has developed tailored solutions for different industries, such as enhancing digital capabilities for clothing retailers and providing content production tools for pet brands [9] Operational Efficiency and Technology - Weimob's WAI system aids in producing multi-platform content, enhancing content creation and distribution efficiency [9][11] - The WOS new commercial operating system supports rapid replication and iteration of SaaS applications, integrating with major CRM, ERP, and OMS vendors to form a flexible ecosystem [11] Conclusion - The retail industry's digital transformation is entering a deeper phase, with Weimob's three-dimensional capabilities and WOS system providing a clear path for sustainable growth and redefining efficiency standards in the digital business era [12][13]