Core Insights - JD Global Purchase launches the "National Pavilion" consumption event themed "Global Treasures, Surprising Collections" to enhance cross-border shopping experiences during the 2025 Double Eleven shopping festival [1][9] - The event features a giant floating bottle installation in Shanghai, showcasing unique products from various countries, and includes an online "National Brand Week" from October 26 to November 11 [1][4] Offline Experience - The giant floating bottle serves as a focal point for a pop-up event in Shanghai, creating an immersive shopping environment with themed areas and interactive experiences [3][4] - Featured products include international delicacies and luxury items, such as Japanese sake and French wine, presented in a romantic "cross-national drift" theme [4][5] Online Engagement - The "National Brand Week" includes daily promotions focusing on different countries, creating a rhythm of "one country, one feast" for consumers [4][5] - JD Global Purchase collaborates with JD Auctions to host a "National Treasure Auction," offering unique items starting at 1 yuan, enhancing consumer engagement [5][7] Product Selection - A "National Goodies Gold List" is launched, featuring top products from 15 countries based on brand influence and consumer feedback, including popular items like Dyson hair dryers and Clarins serums [7][9] - Consumers can receive discounts on featured products, promoting a seamless global shopping experience [7] Ecosystem Development - JD Global Purchase aims to accelerate the construction of "National Pavilions," enhancing partnerships with global brands to introduce diverse and regionally distinctive products [9] - The initiative seeks to optimize the cross-border shopping experience, catering to Chinese consumers' demand for quality imports while facilitating foreign brands' entry into the Chinese market [9]