Workflow
心悦服务
icon
Search documents
银座汽车26周年庆盛大启幕——悦粉节携"心悦服务"品牌焕新登场
Qi Lu Wan Bao· 2025-07-09 01:25
Core Viewpoint - The event marked the 26th anniversary of Yinzuo Auto, showcasing its evolution and commitment to creating a new automotive service ecosystem through the launch of the "Xinyue Service" brand and an integrated lifestyle approach [1][5][9]. Group 1: Event Highlights - The "Yuefen Festival" and 26th anniversary celebration took place at the Shandong International Auto Center, gathering representatives from various industries and loyal customers [1]. - The "Industry Collaborative Market" was a key highlight, featuring products from various subsidiaries of the Rushang Group, including beauty, health, and lifestyle items, creating a cross-industry consumption scene [3]. Group 2: New Service Brand - Yinzuo Auto launched the "Xinyue Service" brand, indicating a strategic shift from traditional automotive services to a focus on the entire lifecycle of user experience [5]. - The new service model emphasizes collaboration with users and leverages the diverse resources of the Rushang Group to enhance customer value through three service matrices: quality living, guaranteed safety, and engaging experiences [5]. Group 3: Customer Engagement and Promotions - To reward long-term customer support, Yinzuo Auto initiated the "Yuefen Carnival Season" throughout July, offering extensive discounts across various car-related scenarios [7]. - Customers can participate in a lottery upon ordering a vehicle, enjoy limited-time special models, and access various service benefits, including free vehicle inspections and low-cost maintenance packages [7]. Group 4: Strategic Vision - Yinzuo Auto aims to redefine automotive service boundaries with an open ecological mindset, emphasizing that purchasing a vehicle is just the beginning of a continuous service experience [9]. - The company plans to deepen the "Xinyue Service" brand's essence, focusing on user needs and integrating with the Rushang Group's industrial ecosystem to create a better automotive lifestyle [9].