杨玉龙 要强化对培训市场的治理。市场监管、人力资源和社会保障、公安等部门可探索建立联合执法机 制，对不法机构进行全链条打击。同时，有关部门可通过多种方式加强宣传，普及《国家职业资格目 录》，曝光典型案例，提升公众的防范意识和辨别能力。也应畅通监督举报渠道，让不法培训机构真 正"见光死"。 "考证可享3600元退税""全国通用、官网可查、终身免考"……每年的12月末，随着一年一度的个人 所得税综合年度汇算启动，网上就会涌现出大量的考证广告，打着"薅退税羊毛"或"上岗必备"的幌子， 忽悠人们花钱报班、考取证书。可考下来的证书真的如宣传般"含金量满满"吗？答案恐怕要打上一个大 大的问号。（据1月15日《北京晚报》） 平台也应负起责任。据报道，在社交媒体上，铺天盖地的攻略在教人们如何通过考取职业资格证来 退税。其中，保安证、网约车司机证这类门槛较低的证书很受关注，很多人其实并不打算去当保安或开 网约车，只是被退税的噱头所吸引，去考了证书。对于平台来讲，应当担当作为，积极抵制培训机构的 不实宣传，切实对公众负责。 诚如媒体报道，考证热的背后隐藏着大量培训机构的套路。很多看似干货满满的"考证攻略"其实就 是培训机构的软广 ...

Core Viewpoint - The trend of obtaining various certifications among university students is becoming increasingly popular, driven by the need for competitive advantages in the job market and the influence of peers and societal expectations [1][2][3]. Group 1: Certification Trends - A significant majority of university students, 95.52%, have experience in obtaining certifications, indicating a widespread trend [1]. - The survey reveals that 84.09% of respondents pursue general skill certifications, while 63.12% seek certifications related to their field of study or career [2]. - There is a notable increase in the demand for technology-oriented certifications, particularly in AI and big data, driven by industry needs [3]. Group 2: Motivations for Certification - Key motivations for students to pursue certifications include enhancing employment competitiveness (84.65%), addressing knowledge gaps (62.89%), and expanding personal interests (49.93%) [3]. - The recognition and value of certifications in the job market are critical factors influencing students' decisions, with 69.37% considering industry recognition as a primary criterion [6]. Group 3: Practical Application and Balance - Students are encouraged to balance their academic responsibilities with certification pursuits to avoid negative impacts on their core studies [5][6]. - The importance of practical experience is emphasized, with many students recognizing that real-world application of skills is more valuable than merely holding certifications [9][10]. Group 4: Guidance and Support - There is a demand for universities to provide career planning and certification guidance, with 68.82% of respondents expressing the need for such support [10]. - The role of mentors and alumni in providing insights into the real value of certifications is highlighted as essential for students navigating their career paths [11].