Core Viewpoint - The trend of obtaining various certifications among university students is becoming increasingly popular, driven by the need for competitive advantages in the job market and the influence of peers and societal expectations [1][2][3]. Group 1: Certification Trends - A significant majority of university students, 95.52%, have experience in obtaining certifications, indicating a widespread trend [1]. - The survey reveals that 84.09% of respondents pursue general skill certifications, while 63.12% seek certifications related to their field of study or career [2]. - There is a notable increase in the demand for technology-oriented certifications, particularly in AI and big data, driven by industry needs [3]. Group 2: Motivations for Certification - Key motivations for students to pursue certifications include enhancing employment competitiveness (84.65%), addressing knowledge gaps (62.89%), and expanding personal interests (49.93%) [3]. - The recognition and value of certifications in the job market are critical factors influencing students' decisions, with 69.37% considering industry recognition as a primary criterion [6]. Group 3: Practical Application and Balance - Students are encouraged to balance their academic responsibilities with certification pursuits to avoid negative impacts on their core studies [5][6]. - The importance of practical experience is emphasized, with many students recognizing that real-world application of skills is more valuable than merely holding certifications [9][10]. Group 4: Guidance and Support - There is a demand for universities to provide career planning and certification guidance, with 68.82% of respondents expressing the need for such support [10]. - The role of mentors and alumni in providing insights into the real value of certifications is highlighted as essential for students navigating their career paths [11].

Core Insights - The article discusses the booming training industry in China, particularly focusing on the "teacher manufacturing" phenomenon where training institutions create and market "famous teachers" to attract students [30][32][50]. Group 1: Industry Overview - In the first half of the year, a significant number of candidates participated in various examinations, including over 4 million for provincial exams and 3.88 million for graduate school entrance exams, with a total recruitment plan of 166,000 and 872,200 respectively [2][5]. - The competitive nature of these exams has led many candidates to seek assistance from training institutions to improve their chances of success [3][4]. Group 2: Teacher Manufacturing - The training industry has adopted a model similar to MCN (Multi-Channel Network) organizations, focusing on the mass production of "famous teachers" to attract students [7][47]. - Many institutions employ tactics to enhance the perceived experience of their teachers, such as fabricating teaching experience and creating polished public images [12][14][40]. Group 3: Market Dynamics - The lack of regulatory oversight and transparency in the training market has resulted in a surge of institutions, leading to intense competition [36][37]. - The financial capability of students' families plays a crucial role in the training market, as many are willing to invest significantly in their education [38][39]. Group 4: Challenges and Criticism - The article highlights the prevalence of fraudulent claims among teachers, including false qualifications and exaggerated teaching experience, which raises concerns about the quality of education being provided [16][18][21]. - Despite the ongoing issues, many "famous teachers" continue to thrive in the market due to the high demand for their services, even if their actual teaching effectiveness is questionable [58][60].