Core Viewpoint - The demand for mental health services in China is rapidly increasing due to various societal pressures, with a projected market size of 202.48 billion yuan in 2024, reflecting a year-on-year growth of 23.0% [1][7]. Overview - Mental health services are based on psychology, medicine, and sociology, aiming to provide psychological support and intervention for various populations, covering both general and special groups [2][3]. Development History - The establishment of the Chinese Psychological Health Association in 1987 marked the beginning of the industry, with significant developments occurring in the 1990s and a pivotal shift during the COVID-19 pandemic in 2020, which heightened public awareness of mental health [4][5]. Current Market Status - The increasing pace of life and rising pressures have led to a growing need for mental health services across different demographics, including adolescents, working professionals, and the elderly, contributing to a substantial market demand [6][7]. Market Size and Composition - By 2024, the mental health service market in China is expected to reach 202.48 billion yuan, with psychological counseling services accounting for approximately 50.9%, psychological treatment services for about 44.8%, and general mental health services for around 4.3% [7]. Competitive Landscape - The market participants include traditional medical institutions, professional psychological consulting agencies, internet platforms, and individual practitioners, each with distinct advantages [8][9]. Key Players - Wenzhou Kangning Hospital is a notable private medical group providing comprehensive services for mental health, reporting a revenue of 739 million yuan and a gross profit margin of 25.62% in the first half of 2025 [9]. - Hangzhou Daitiger Information Technology Co., Ltd. operates the Yidianling platform, which has 50 million registered users and offers a wide range of psychological services [10]. Future Development Trends - The mental health service resources are expected to expand from first and second-tier cities to third and fourth-tier cities and rural areas, utilizing telemedicine and mobile internet to bridge service gaps [11]. The industry will also shift from a problem-oriented model to a comprehensive mental health management approach, addressing prevention, assessment, intervention, and rehabilitation [11].