Core Viewpoint - The demand for mental health services in China is rapidly increasing due to various societal pressures, with a projected market size of 202.48 billion yuan in 2024, reflecting a year-on-year growth of 23.0% [1][7]. Overview - Mental health services are based on psychology, medicine, and sociology, aiming to provide psychological support and intervention for various populations, covering both general and special groups [2][3]. Development History - The establishment of the Chinese Psychological Health Association in 1987 marked the beginning of the industry, with significant developments occurring in the 1990s and a pivotal shift during the COVID-19 pandemic in 2020, which heightened public awareness of mental health [4][5]. Current Market Status - The increasing pace of life and rising pressures have led to a growing need for mental health services across different demographics, including adolescents, working professionals, and the elderly, contributing to a substantial market demand [6][7]. Market Size and Composition - By 2024, the mental health service market in China is expected to reach 202.48 billion yuan, with psychological counseling services accounting for approximately 50.9%, psychological treatment services for about 44.8%, and general mental health services for around 4.3% [7]. Competitive Landscape - The market participants include traditional medical institutions, professional psychological consulting agencies, internet platforms, and individual practitioners, each with distinct advantages [8][9]. Key Players - Wenzhou Kangning Hospital is a notable private medical group providing comprehensive services for mental health, reporting a revenue of 739 million yuan and a gross profit margin of 25.62% in the first half of 2025 [9]. - Hangzhou Daitiger Information Technology Co., Ltd. operates the Yidianling platform, which has 50 million registered users and offers a wide range of psychological services [10]. Future Development Trends - The mental health service resources are expected to expand from first and second-tier cities to third and fourth-tier cities and rural areas, utilizing telemedicine and mobile internet to bridge service gaps [11]. The industry will also shift from a problem-oriented model to a comprehensive mental health management approach, addressing prevention, assessment, intervention, and rehabilitation [11].

Group 1 - The core viewpoint of the article emphasizes the importance of mental health management for employees, highlighting a recent psychological health seminar organized by the PetroChina Natural Gas Sales Henan Company to help employees manage emotions and balance work-life [1] - The seminar focused on "emotion recognition" and included interactive elements to engage employees in understanding the roots of their emotions and the psychological mechanisms behind them [1] - Experts introduced practical tools for emotional regulation, such as the "emotion transfer method," which encourages employees to shift their focus to enjoyable activities like reading or listening to music to alleviate negative emotions [1] Group 2 - The company views psychological health management as a crucial component of building a healthy enterprise and a foundational project for creating a healthy ecosystem [1] - The seminar not only enhanced employees' understanding of mental health but also equipped them with skills for emotion recognition and regulation [1] - The Henan Company union plans to continue focusing on employees' mental health needs, enriching service content and forms to support employees' psychological well-being and foster a vibrant work atmosphere [1]