Core Viewpoint - The event held in Huaiyuan County on December 7, 2025, aimed to boost local e-commerce through a dual model of competition and market exhibition, fostering consumer engagement and economic growth [1][6]. Group 1: Event Overview - The Huaiyuan County E-commerce Live Streaming Carnival featured a theme of "Cloud Gathering Huaiyuan, Broadcasting the Future," integrating competitions and market exhibitions to showcase local products and cultivate e-commerce talent [1][6]. - The market opened with 24 selected merchants offering a variety of products, including local specialties like Huaiyuan roasted chicken and traditional condiments, attracting significant consumer interest [2][6]. Group 2: Competition and Sales Performance - A total of 27 teams participated in the live streaming competition, featuring both experienced influencers and local "new farmers," showcasing nearly 100 Huaiyuan specialty products [3][6]. - The competition resulted in over 370,000 yuan in online sales, highlighting the effectiveness of live streaming in driving consumer purchases [4][6]. Group 3: Talent Development and Brand Promotion - The event served as a platform for talent development and brand promotion, with awards recognizing outstanding performances in live streaming, thus enhancing the skills of participants and the visibility of local products [4][6]. - Local businesses reported significant benefits from the event, noting that the combination of offline sales and online promotion greatly increased product exposure and brand recognition [4][6]. Group 4: Future Prospects for E-commerce - Huaiyuan County currently has over 400 e-commerce enterprises, with projections indicating a 175.7% year-on-year increase in live streaming sales, reaching 300 million yuan by 2025 [6]. - The county is focused on consolidating its e-commerce efforts to enhance market access for quality products, aiming for high-quality development in the rural e-commerce sector [6].