恩施大峡谷景区优速通

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叫停付费“插队”,自然景区别再抄错作业
Xin Jing Bao· 2025-09-04 14:13
Core Viewpoint - The VIP "Fast Pass" service at Enshi Grand Canyon was suspended after only 33 days of trial operation due to public backlash and concerns over fairness in pricing [1][2]. Group 1: Service Overview - The VIP "Fast Pass" service was launched on August 1, 2025, with adult tickets priced at 680 yuan and children's tickets at 580 yuan [1]. - The service aimed to provide expedited access to various attractions, including ground cable cars and shuttle buses, to alleviate long wait times for visitors [1]. Group 2: Public and Regulatory Response - The introduction of the "Fast Pass" service sparked controversy over the concept of paid "cutting in line," which is more accepted in artificial theme parks like Disney but faces scrutiny in natural scenic areas [1][2]. - The National Development and Reform Commission has emphasized that pricing for state-owned scenic spots should adhere to public welfare principles, leading to concerns that the "Fast Pass" service deviated from these guidelines [2]. Group 3: Operational Challenges - Enshi Grand Canyon has been criticized for operational inefficiencies, including long wait times and poor queue management, which contributed to the perception that the park was monetizing visitor frustrations [3]. - The quick suspension of the "Fast Pass" service reflects broader operational anxieties within the scenic area, which heavily relies on ticket sales and essential services for revenue [3]. Group 4: Recommendations for Improvement - To address commercial anxieties, scenic areas should move beyond a reliance on ticket sales and transportation services, focusing instead on enhancing visitor experiences and developing new products and services [4]. - Utilizing digital technology and data analytics can help improve service processes and better meet visitor needs, allowing for a more satisfying spending experience [4].