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跨越脊限的高调开场,想要唤醒国人「悦脊」意识的金可儿
36氪· 2025-07-27 23:58
Core Viewpoint - The article emphasizes the transformation of beds from mere sleeping containers to advanced technological mediums that facilitate spinal self-repair during sleep [1][18]. Group 1: Event and Brand Introduction - The event featured a challenge led by national record holder Wu Yanni, aiming to set a Guinness World Record for the most people lying down simultaneously, highlighting the importance of spinal health and sleep [2][5]. - The brand involved, King Koil, introduced its new smart bed product "Yue Zhi," addressing the urgent need for health-conscious sleep solutions in China [4][21]. Group 2: Health and Sleep Insights - Over 510 million people in China suffer from sleep disorders, with one-third of adults experiencing chronic sleep issues, often linked to neglect of spinal health [10][14]. - The article discusses the critical role of sleep in spinal recovery, emphasizing that poor sleep quality can lead to a chain reaction of physical and emotional imbalances [13][14]. Group 3: Product Features and Innovations - The "Yue Zhi" smart bed incorporates a dynamic intelligent system that adjusts to the user's sleep posture and spinal needs, promoting spinal health throughout the sleep cycle [17][25]. - The bed features an AI Dream engine that analyzes user behavior and optimizes bed settings in real-time, enhancing the interaction between the user and the bed [22][25]. Group 4: Brand Evolution and Market Positioning - King Koil aims to redefine its brand from a luxury hotel bed provider to a proactive health solution, focusing on spinal support rather than just comfort [20][21]. - The company is transitioning its product logic from passive support to active adjustment, positioning the smart bed as a foundational health infrastructure rather than a mere consumer good [25][26].