Core Insights - The consumption market in Shangcheng is experiencing a surge during the holiday season, driven by the launch of four "Xizi Magic Boxes" and the distribution of consumption vouchers totaling 40 million yuan [2][3] - The "Xizi Magic Boxes" serve as immersive retail and interactive experience spaces, attracting a significant number of consumers [2] - The introduction of various first stores and exhibitions in Shangcheng enhances the local brand presence and consumer engagement [2] Group 1 - The four "Xizi Magic Boxes" are located in key areas such as Hubin Pedestrian Street and Hangzhou Raffles, creating immersive shopping experiences [2] - The "Xizi Magic Box" at Hubin features a naked-eye 3D screen and interactive technologies like AI companions and chess-playing robots, appealing to consumers [2] - The "Follow the Magic Box Tour" and "Eleven Shangcheng Benefits Package" effectively connect various consumption and cultural tourism hotspots, enhancing visitor participation [2] Group 2 - The distribution of consumption vouchers is a crucial driver for consumer spending, with a focus on promoting products in categories like home appliances and smart home devices [3] - The Shangcheng district has launched a dedicated section for foreign trade products, offering nearly 200 items and encouraging promotional activities from merchants [3] - The local government aims to innovate consumption scenarios and create more hotspots to improve consumer experiences and sustain holiday spending growth [3]