Workflow
数智时尚消费
icon
Search documents
一座老锅炉房如何成为上城“时尚引擎”?
Hang Zhou Ri Bao· 2025-12-23 02:02
"杭罐1958"街区。 杭州东宝路14号,一座36米高的红砖烟囱静静矗立。12月22日,它脚下沉寂多年的老锅炉房热闹了 起来——一场2025 VOGUE Business《新时尚之都指数报告》发布会在此举行,斑驳红砖前搭起了展 台,锅炉房里响起了轻柔的音乐,工业遗迹转型为时尚秀场。 根据报告,杭州首次凭借在时尚消费力、商业潜力等五大维度的综合优势,登顶城市排名榜首。而 这场集指数发布、思想碰撞、空间焕新于一体的城市级时尚盛会,不仅标志着杭州正式跻身中国新时尚 之都"领头雁"行列,更将举办地上城区置于聚光灯下——作为杭州时尚产业核心承载区,这里正全力打 造"数智时尚消费第一区",以时尚赋能中央创新区(CID)建设,稳步实现从CBD到CID的能级跃升。 "留下来好,给大家看看,我们当年是怎么干的" 时尚盛会的热闹也吸引来了74岁的范安法老师傅。他站在人群外围,背着手,仰头望着烟囱顶端。 灰蒙蒙的天空下,红砖的轮廓格外鲜明。 "1968年5月6日我进的杭罐厂,记得清清楚楚。那时我17岁,进的是机修车间,干冷焊。这个36米 高的烟囱,是我和我师傅,还有几个钳工、车工师傅,大家一起建的!"他的目光顺着烟囱的砖缝向上 爬 ...
上城:“西子魔盒”成新晋顶流
Hang Zhou Ri Bao· 2025-10-09 02:37
Core Insights - The consumption market in Shangcheng is experiencing a surge during the holiday season, driven by the launch of four "Xizi Magic Boxes" and the distribution of consumption vouchers totaling 40 million yuan [2][3] - The "Xizi Magic Boxes" serve as immersive retail and interactive experience spaces, attracting a significant number of consumers [2] - The introduction of various first stores and exhibitions in Shangcheng enhances the local brand presence and consumer engagement [2] Group 1 - The four "Xizi Magic Boxes" are located in key areas such as Hubin Pedestrian Street and Hangzhou Raffles, creating immersive shopping experiences [2] - The "Xizi Magic Box" at Hubin features a naked-eye 3D screen and interactive technologies like AI companions and chess-playing robots, appealing to consumers [2] - The "Follow the Magic Box Tour" and "Eleven Shangcheng Benefits Package" effectively connect various consumption and cultural tourism hotspots, enhancing visitor participation [2] Group 2 - The distribution of consumption vouchers is a crucial driver for consumer spending, with a focus on promoting products in categories like home appliances and smart home devices [3] - The Shangcheng district has launched a dedicated section for foreign trade products, offering nearly 200 items and encouraging promotional activities from merchants [3] - The local government aims to innovate consumption scenarios and create more hotspots to improve consumer experiences and sustain holiday spending growth [3]
数智时尚消费业态亮相杭州西湖畔 吸引民众体验
Sou Hu Cai Jing· 2025-09-25 13:30
Core Insights - The "2025 Digital Consumption Carnival" and "Hangzhou Digital Trade Fashion Consumption Week" were launched on September 24, showcasing various intelligent fashion consumption products and experiences in Hangzhou, Zhejiang province [2][4][6]. Group 1: Event Overview - The event took place at the Lakeside Walking Street in Hangzhou, attracting numerous visitors to experience innovative products [2][4][6]. - Various intelligent consumption products, including AI emotional companion robots and coffee-making robots, were featured prominently [9][11][13]. Group 2: Product Highlights - AI emotional companion robots drew significant attention from tourists, indicating a growing interest in AI-driven consumer products [8]. - A robot band performed at the Xizi Bridge, enhancing the entertainment aspect of the event and attracting onlookers [4][9]. - The "Xizi Magic Box," equipped with naked-eye 3D screens, showcased trendy tech products, further emphasizing the integration of technology in consumer experiences [13].
上城湖滨“黑科技首发街区”启幕
Hang Zhou Ri Bao· 2025-09-25 03:01
Core Insights - The article highlights the launch of the "Black Technology" street in the Lakeside Walking Street, featuring innovative experiences such as robotic musicians and AI-driven services, aimed at creating a vibrant and immersive consumer environment [3][4][5]. Group 1: Technological Innovations - The Lakeside Walking Street features robotic musicians that perform alongside traditional music, enhancing the entertainment experience for visitors [3]. - A unique "Second Life" experience store allows customers to create a digital avatar of themselves in just 0.3 seconds, reminiscent of scenes from the movie "Ready Player One" [4]. - The "West Lake Magic Box," a 10m x 7m cube structure, showcases a 3D screen displaying local cultural elements and houses various AI-driven products, including an emotional support robot and a smart coffee machine [4][5]. Group 2: Consumer Experience Enhancements - The street includes multiple high-tech experience points, such as a tax refund service and AI customization options, aiming to merge digital technology with fashion consumption [5]. - The "West Lake Magic Box" is part of a broader strategy to enhance the brand influence of the Central Innovation District (CID) and provide a platform for tech companies to showcase their innovations [6]. Group 3: Upcoming Events and Promotions - The "Digital Consumption Season" is set to launch, coinciding with the National Day and Mid-Autumn Festival, featuring various activities designed to stimulate consumer engagement and spending [7]. - The initiative aims to create a unique shopping experience through a combination of online and offline activities, leveraging policy support and promotional events to boost holiday consumption [7].