数智时尚消费
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上城十字金街,科技舞狮抢C位
Hang Zhou Ri Bao· 2026-02-06 03:19
除了科技舞狮这一"硬核"亮点,头戴宋制花冠的舞者演绎的《上春山》等国风节目则让现场瞬 间"穿越"。"太美了!我要发朋友圈!"外国留学生阿里举起手机连连拍摄。在附近工作的李女士表 示:"午休下楼就能看到专业演出,像一份意外的新年礼物。"演出节目精心编排,契合午间节奏,以高 浓度的艺术能量成为白领们心灵的"休憩站"。 此次活动是上城区推动"文旅融合""文化惠民"的生动实践,通过将文艺演出与商圈消费、民俗活动 深度绑定,既丰富了群众精神文化生活,又为新春经济注入文旅动能。四季青街道立足钱江新城核心区 位,精准对接楼宇青年需求,在完善商圈文化配套的同时,彰显产业社区的暖心服务与人文关怀。 "快看,机器狗在拜年!"2月4日中午,钱江新城十字金街鼓点激昂,一支特别的巡游队伍引人驻 足:6只身披"狮皮"的机器狗,在舞狮人引领下闪转腾挪。传统狮舞的威武与机器狗的科技萌趣碰撞, 瞬间成为街头"流量密码",路人纷纷举起手机记录:"这年味,太'上头'了!" 这是上城区推出的"最杭州·最年味"新春文艺赋美活动之一,旨在为商圈白领打造午间文化盛宴。 同步举办的"春风策马・HORSE发生"新春市集,融合科技民俗与潮流游艺,让都市人在工作 ...
一座老锅炉房如何成为上城“时尚引擎”?
Hang Zhou Ri Bao· 2025-12-23 02:02
Group 1 - The core point of the article is that Hangzhou has been ranked first in the 2025 VOGUE Business "New Fashion Capital Index Report" due to its comprehensive advantages in fashion consumption power and commercial potential [3][6] - The event marks Hangzhou's emergence as a leader in China's new fashion capitals, with a focus on transforming the area into a "smart fashion consumption district" to enhance its innovation capabilities [3][6] - The report highlights that the three major commercial districts in Hangzhou achieved a total sales revenue of 42.044 billion yuan from January to October, reflecting a year-on-year growth of 14.47% [6][8] Group 2 - The "Hanguan 1958" project aims to preserve the historical memory and industrial heritage of the former canning factory while transforming it into a vibrant community space [5][7] - The project is seen as a reconstruction of the relationship between space and people, aiming to create a warm and open community environment where fashion is integrated into daily life [7][8] - The initiative is part of a broader strategy to revitalize industrial heritage and expand the fashion consumption space in the Shangcheng District, contributing to the development of a comprehensive fashion ecosystem [7][8]
上城:“西子魔盒”成新晋顶流
Hang Zhou Ri Bao· 2025-10-09 02:37
Core Insights - The consumption market in Shangcheng is experiencing a surge during the holiday season, driven by the launch of four "Xizi Magic Boxes" and the distribution of consumption vouchers totaling 40 million yuan [2][3] - The "Xizi Magic Boxes" serve as immersive retail and interactive experience spaces, attracting a significant number of consumers [2] - The introduction of various first stores and exhibitions in Shangcheng enhances the local brand presence and consumer engagement [2] Group 1 - The four "Xizi Magic Boxes" are located in key areas such as Hubin Pedestrian Street and Hangzhou Raffles, creating immersive shopping experiences [2] - The "Xizi Magic Box" at Hubin features a naked-eye 3D screen and interactive technologies like AI companions and chess-playing robots, appealing to consumers [2] - The "Follow the Magic Box Tour" and "Eleven Shangcheng Benefits Package" effectively connect various consumption and cultural tourism hotspots, enhancing visitor participation [2] Group 2 - The distribution of consumption vouchers is a crucial driver for consumer spending, with a focus on promoting products in categories like home appliances and smart home devices [3] - The Shangcheng district has launched a dedicated section for foreign trade products, offering nearly 200 items and encouraging promotional activities from merchants [3] - The local government aims to innovate consumption scenarios and create more hotspots to improve consumer experiences and sustain holiday spending growth [3]
数智时尚消费业态亮相杭州西湖畔 吸引民众体验
Sou Hu Cai Jing· 2025-09-25 13:30
Core Insights - The "2025 Digital Consumption Carnival" and "Hangzhou Digital Trade Fashion Consumption Week" were launched on September 24, showcasing various intelligent fashion consumption products and experiences in Hangzhou, Zhejiang province [2][4][6]. Group 1: Event Overview - The event took place at the Lakeside Walking Street in Hangzhou, attracting numerous visitors to experience innovative products [2][4][6]. - Various intelligent consumption products, including AI emotional companion robots and coffee-making robots, were featured prominently [9][11][13]. Group 2: Product Highlights - AI emotional companion robots drew significant attention from tourists, indicating a growing interest in AI-driven consumer products [8]. - A robot band performed at the Xizi Bridge, enhancing the entertainment aspect of the event and attracting onlookers [4][9]. - The "Xizi Magic Box," equipped with naked-eye 3D screens, showcased trendy tech products, further emphasizing the integration of technology in consumer experiences [13].
上城湖滨“黑科技首发街区”启幕
Hang Zhou Ri Bao· 2025-09-25 03:01
Core Insights - The article highlights the launch of the "Black Technology" street in the Lakeside Walking Street, featuring innovative experiences such as robotic musicians and AI-driven services, aimed at creating a vibrant and immersive consumer environment [3][4][5]. Group 1: Technological Innovations - The Lakeside Walking Street features robotic musicians that perform alongside traditional music, enhancing the entertainment experience for visitors [3]. - A unique "Second Life" experience store allows customers to create a digital avatar of themselves in just 0.3 seconds, reminiscent of scenes from the movie "Ready Player One" [4]. - The "West Lake Magic Box," a 10m x 7m cube structure, showcases a 3D screen displaying local cultural elements and houses various AI-driven products, including an emotional support robot and a smart coffee machine [4][5]. Group 2: Consumer Experience Enhancements - The street includes multiple high-tech experience points, such as a tax refund service and AI customization options, aiming to merge digital technology with fashion consumption [5]. - The "West Lake Magic Box" is part of a broader strategy to enhance the brand influence of the Central Innovation District (CID) and provide a platform for tech companies to showcase their innovations [6]. Group 3: Upcoming Events and Promotions - The "Digital Consumption Season" is set to launch, coinciding with the National Day and Mid-Autumn Festival, featuring various activities designed to stimulate consumer engagement and spending [7]. - The initiative aims to create a unique shopping experience through a combination of online and offline activities, leveraging policy support and promotional events to boost holiday consumption [7].