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从“开门红”到“持续火”:节后旅游市场热度不减 消费活力全面释放
Yang Shi Wang· 2026-02-27 07:38
Group 1 - The tourism market experienced a "good start" during the 2026 Spring Festival holiday, with continued high demand post-holiday as flight and hotel prices decreased [1] - After the holiday, domestic hotel and flight prices dropped significantly, with overall travel costs decreasing by approximately 20% to 40% compared to the peak during the Spring Festival, leading to an increase in inquiries [3] - Travelers post-holiday are showing a preference for slower-paced, quality travel experiences, contrasting with the short-distance "check-in" style trips during the Spring Festival [5] Group 2 - In Henan's Yuntai Mountain, after a brief decline, tourist numbers are gradually recovering, with an average daily reception of about 13,000 visitors, of which around 30% are aged 60 and above, indicating a significant presence of the middle-aged and elderly demographic in off-peak travel [6] - Traditional popular cities such as Beijing, Shanghai, Sanya, and others continue to attract high visitor numbers, with natural and cultural attractions like Huangshan and Jiuzhaigou remaining highly favored [8] - Post-holiday, diverse travel options are emerging, with cultural and scenic experiences gaining popularity, as seen in locations like Guangdong's Shunfeng Mountain Park, where visitors enjoy leisurely walks and boat rides [9] Group 3 - In Jiangxi's Wuyuan, visitors are engaging in immersive experiences of Huizhou culture, with various intangible cultural heritage performances attracting tourists while they enjoy the scenic beauty [11] - The choices of off-peak travelers are becoming more diverse, with a rise in flower viewing and nature-related activities as temperatures rise, leading to early bookings [13] - To meet the demand for off-peak travel, various regions are enhancing their product offerings, with smaller cities and counties emerging as new hotspots for cultural and tourism consumption [13]