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一张戏票激活城市消费大市场
Xin Lang Cai Jing· 2026-01-15 12:12
图为京剧 《穆桂英挂帅》演出现场。中新社记者 韩苏原 摄 中新网合肥1月15日电(记者 韩苏原)"一杯奶茶钱"的戏票,在合肥正被赋予远超票面价值的"杠杆功 能"。 凭观影票根可免费乘坐全市地铁、1分钱搭乘公交,还能在黄山、九华山等40多个安徽景区免票入园, 戏票变成了串联文旅消费链的"通行证"。 14日,"百戏入皖 星耀合肥"戏曲文化座谈会在合肥举行。全国戏曲名家、文艺评论名家与地方文艺界 工作者等约百人出席,为戏曲高质量发展建言献策。 记者从座谈会上获悉,自"百戏入皖 星耀合肥"戏曲主题活动开展以来吸引了全国30个剧种,300余位全 国知名戏曲演员登台献艺。 "我们连演两场,场场爆满,售票即售罄。"河北梆子青年表演艺术家、一级演员郝士超带着"看家 戏"《宝莲灯》来到安徽。演到沉香劈山救母的高难度"圈椅子"技巧时,台下观众自发为他齐声数 数。"很多戏迷演出后到后台交流,称赞我的功夫棒。"郝士超说。 "观众不会单纯为低价买单,而是为'值得'买单。"国家京剧院原院长宋官林说。数据显示,该活动累计 激活票根权益的戏迷票友超3万人次,促进消费超4亿元。吸引近7万名观众到场观演,省外观众达三 成。 图为演员 谢幕时刻, ...
长三角城市戏剧节启动 融合拓展消费边界 “票”成为消费优惠通行证
Jie Fang Ri Bao· 2025-05-07 01:42
Core Insights - The fourth Yangtze River Delta Urban Drama Festival and the 2025 Huangpu Cultural Tourism "Consumption Promotion" event were launched in Shanghai, emphasizing that "promoting consumption" goes beyond discounts to invigorate consumer vitality through quality supply, innovative experiences, cross-industry integration, and enhanced consumer satisfaction [1][2] Group 1 - The festival will feature outstanding performances such as "The Protagonist," "Lychee of Chang'an," and "Blood Red Double City," running from May to July, aiming to inject cultural momentum into regional economic development [1] - Huangpu Cultural Tourism Group plans to enhance the influence of the annual drama rankings by upgrading the festival and introducing awards based on artistic and market standards [1] - The initiative includes a collaboration with three major associations and local businesses to create a tangible and effective cultural tourism consumption model, integrating theater, cinema, and shopping experiences [2]