Core Insights - The fourth Yangtze River Delta Urban Drama Festival and the 2025 Huangpu Cultural Tourism "Consumption Promotion" event were launched in Shanghai, emphasizing that "promoting consumption" goes beyond discounts to invigorate consumer vitality through quality supply, innovative experiences, cross-industry integration, and enhanced consumer satisfaction [1][2] Group 1 - The festival will feature outstanding performances such as "The Protagonist," "Lychee of Chang'an," and "Blood Red Double City," running from May to July, aiming to inject cultural momentum into regional economic development [1] - Huangpu Cultural Tourism Group plans to enhance the influence of the annual drama rankings by upgrading the festival and introducing awards based on artistic and market standards [1] - The initiative includes a collaboration with three major associations and local businesses to create a tangible and effective cultural tourism consumption model, integrating theater, cinema, and shopping experiences [2]