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2025“吉山吉水吉安游”文旅招商推介会在东莞举办
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-20 08:41
Core Viewpoint - The event aims to enhance cultural and tourism cooperation between Ji'an and the Guangdong-Hong Kong-Macao Greater Bay Area, promoting Ji'an's unique tourism resources and attracting visitors from the region [1][3]. Group 1: Event Overview - The "2025 Beautiful Jiangxi Scenery" promotional event was held in Dongguan, organized by the Ji'an Cultural, Radio, Television, and Tourism Bureau [1]. - The event is part of the implementation plan for cooperation between Dongguan and Ji'an from 2023 to 2027, focusing on deepening cultural and tourism exchanges [1]. Group 2: Tourism Promotion - Ji'an showcased eight premium tourism routes themed around "faith, mountains and waters, culture, and local life," along with exclusive offers for Dongguan tourists [2]. - The promotional policies include incentives for group tours, university student teams, and educational travel, which generated significant interest among travel agencies [2]. Group 3: Collaborative Agreements - A cooperation agreement for mutual visitor exchange was signed between Ji'an and Dongguan travel agency representatives, marking a significant step in tourism collaboration [2]. - A follow-up meeting was held to discuss packaging premium routes and joint marketing strategies, indicating a proactive approach to tourism development [2]. Group 4: Market Impact - The event provided an efficient platform for Ji'an to connect with the Greater Bay Area, enhancing the visibility of the "Ji'an Tour" and "My Jinggangshan Journey" brands in the South China market [3]. - The initiative aims to attract more visitors from the Greater Bay Area, contributing to the high-quality development of Ji'an's tourism industry [3].