Core Insights - A recent event showcasing China's advanced defense technology has sparked national patriotic enthusiasm and consumer interest in military models [1] - From September 3, search volume for military model products on JD Supermarket increased by 39% year-on-year, with sales rising by 61% [1] - Notable models such as the Terebo 1:72 Dongfeng-41 and Terebo 1:48 J-20 fighter jet saw significant sales increases of 60% and 175% respectively [1] Product Range and Sales Growth - JD Supermarket's military model offerings span land, sea, and air, including models like the Fujian aircraft carrier, Z-20 helicopter, Hongqi-9 missile launcher, and Wuzhen-7 drone, all experiencing sales growth [3] - The sales of military-themed books also surged, with a 100% year-on-year increase from September 1 to 3, and the "Children's Military Encyclopedia + Weapon Encyclopedia (4-volume set)" saw a 4.5 times increase in sales [7] Consumer Sentiment and Strategic Focus - Customers purchasing authentic military models expressed strong national pride, with hundreds of positive comments on JD Supermarket [5] - JD Supermarket plans to prioritize the "national heavy equipment" and military model toy categories, investing in significant traffic and dedicated operational teams to sustain growth in these areas [7] - Third-party data indicates that JD Supermarket has the strongest price competitiveness and product quality assurance among various retail channels, making it a preferred choice for diverse toy purchases [7]