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正浩创新「生死突围」
雷峰网· 2025-04-02 10:11
Core Viewpoint - The article discusses the rollercoaster journey of Zhenghao, highlighting its impressive revenue growth in 2024, which reached nearly 8 billion RMB, a nearly 80% increase year-on-year, amidst significant challenges faced in 2023 [2][26]. Group 1: Company Performance and Challenges - In 2023, Zhenghao faced a critical period with declining performance due to geopolitical tensions and internal conflicts, leading to a delay in its IPO and struggles with its second growth curve, particularly the lawn mower project [2][19][21]. - The company managed to turn around in 2024 by implementing strategic organizational changes and adopting Huawei's IPD management system, resulting in a significant revenue increase [26][28][30]. Group 2: Market Position and Competition - Zhenghao surpassed Huabao New Energy to become the market leader in outdoor power supplies, achieving a 35% global market share by mid-2023, capitalizing on the energy crisis in Europe [5][14][16]. - The company differentiated itself from competitors by focusing on both outdoor and household usage scenarios, while Huabao New Energy primarily targeted outdoor enthusiasts [14][15]. Group 3: Organizational Changes and Innovations - The introduction of the Huawei IPD system was a pivotal move for Zhenghao, allowing the company to streamline its processes and improve efficiency, which was crucial for navigating the complexities of a growing business [28][30][31]. - Despite initial resistance to the new system, the company successfully integrated innovation with structured management, leading to sustained revenue growth [30][31]. Group 4: Future Prospects and Market Expansion - Zhenghao is now venturing into the household energy storage market, which presents both opportunities and challenges, as it faces competition from major players like Tesla and Huawei [32][37]. - The household energy storage market is projected to grow significantly, with a compound annual growth rate of over 30% expected from 2024 to 2025, providing a substantial opportunity for Zhenghao [33][34].