Group 1 - The UK Embassy in China organized a dialogue with several well-known outdoor apparel and equipment brands to discuss trends in the Chinese sports consumption market and brand collaboration strategies [1] - Tmall International's Vice President Ding Chao shared insights on the Chinese sports retail market trends, consumer demographics, channel ecology, and operational logic, highlighting Tmall's advantages such as a diverse brand matrix and a nationwide channel network [1] - British brands expressed strong interest in entering the Chinese sports consumption market, viewing it as a new growth opportunity, and aimed to leverage local partnerships for successful market entry [1] Group 2 - Tmall announced a partnership with the UK-based running brand Soar, becoming its exclusive operating partner in China, responsible for the brand's development in the market [2] - Tmall plans to continue focusing on high-potential global sports brands and aims to provide a one-stop operational partnership for these brands to effectively reach Chinese consumers [2]