证券代码：301102 证券简称：兆讯传媒 公告编号：2025-024 兆讯传媒广告股份有限公司 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 兆讯传媒广告股份有限公司（以下简称"公司"）使用部分超募资金投资建 设"户外裸眼 3D 高清大屏项目"募集资金已使用完毕且项目正常运行，公司拟 对该项目募集资金的使用进行结项，该募投项目结项无节余募集资金。根据《上 市公司募集资金监管规则》《深圳证券交易所上市公司自律监管指引第 2 号—— 创业板上市公司规范运作》《兆讯传媒广告股份有限公司募集资金管理制度》等 法律法规及相关规定，该事项无需提交公司董事会、股东会审议及保荐机构发表 独立核查意见。现将有关情况公告如下： 一、募集资金的基本情况 经中国证券监督管理委员会《关于同意兆讯传媒广告股份有限公司首次公开 发行股票注册的批复》（证监许可〔2022〕6 号）同意注册，并经深圳证券交易 所《关于兆讯传媒广告股份有限公司人民币普通股股票在创业板上市的通知》 （深 证上2022292 号）同意，公司首次公开发行人民币普通股（ A 股）股票 元。中喜会计师事务所（特殊普通合 ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company reported a revenue of 670 million yuan for 2024, representing a year-on-year increase of 12.26%. However, the net profit attributable to the parent company was 76 million yuan, down 43.64% year-on-year. For Q1 2025, the revenue was 164 million yuan, a decrease of 7.60%, with a net profit of 21 million yuan, down 45.72% year-on-year. The decline in profit is primarily attributed to the upfront costs associated with expanding advertising locations, despite stable growth in advertising spending [2][5][11]. Summary by Sections Financial Performance - In 2024, the company achieved total revenue of 670 million yuan, up 12.26% year-on-year. The net profit attributable to the parent company was 76 million yuan, down 43.64% year-on-year. For Q1 2025, the revenue was 164 million yuan, down 7.60%, with a net profit of 21 million yuan, down 45.72% year-on-year [2][5]. Advertising Growth - High-speed rail passenger numbers continued to grow, leading to a recovery in high-speed rail advertising, which generated 564 million yuan in revenue for 2024, an increase of 4.25% year-on-year. The company has signed agreements with 18 domestic railway bureaus, establishing a digital network that reaches over 2 billion passengers annually across 30 provincial-level regions [11]. Outdoor Advertising Expansion - The company significantly increased its revenue from outdoor naked-eye 3D screens, achieving 107 million yuan in 2024, a year-on-year growth of 88.85%. The company is also focusing on AI content production, with several notable projects completed [11]. Cost Structure - The expansion of advertising locations has led to increased costs, with operating costs rising by 28.25% in 2024 and 3.21% in Q1 2025. The media resource usage cost reached 383 million yuan in 2024, up 29.37% year-on-year [11]. Profitability Outlook - The company anticipates that the upfront costs for new advertising locations will impact profitability in the near term. The expected net profit for 2025 and 2026 is projected to be 72 million yuan and 146 million yuan, respectively, with corresponding price-to-earnings ratios of 54.32 and 26.96 [11].