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转塘街道多元场景激活夏日消费
Hang Zhou Ri Bao· 2025-07-02 03:14
Group 1 - The "Ideal Summer: Wild Sparrow Ice Drink Festival" has been launched in the BAC Art Community, providing a refreshing experience for citizens and tourists during the summer heat [3] - The festival features over a hundred brand stalls offering a variety of cold drinks, including handmade ice cream, cold brew coffee, and specialty teas, alongside desserts, snacks, and creative lifestyle products [3] - Interactive activities such as treasure hunts and dream doodling enhance the enjoyment for visitors, making the "ideal summer" experience more accessible [3] Group 2 - The ice drink festival represents the vibrant development of the "summer economy" in the Zhuangtang Street area, showcasing innovative and diverse summer activities [4] - Zhuangtang Street has been actively exploring new summer economic scenarios, including the integration of water-splashing, ice, performance, and interactive elements in events like the "Ancient Love Music Festival" [4] - By fostering unique products and immersive experiences, Zhuangtang Street aims to activate the potential of the "summer economy" and stimulate new consumer momentum, injecting vitality into the city [4]