Core Viewpoint - Guiguan Network (600996) reported a significant decline in revenue and an increase in net losses for the first half of 2025, indicating ongoing challenges in the traditional cable television business due to the impact of mobile internet and new media [1] Financial Performance - The company's revenue for the first half of 2025 was 616 million, a year-on-year decrease of 30.7% [1] - The net profit attributable to shareholders worsened from a loss of 419 million in the same period last year to a loss of 562 million [1] - In Q2 2025, revenue was 337 million, down 36.2% year-on-year [1] - The net profit attributable to shareholders in Q2 also increased its loss from 229 million to 295 million [1] - The net profit excluding non-recurring items in Q2 worsened from a loss of 228 million to a larger loss [1] Asset and Equity Position - As of the end of Q2, the company's total assets were 15.503 billion, a decrease of 3.3% from the end of the previous year [1] - The net assets attributable to shareholders were 2.593 billion, down 13.2% from the end of the previous year [1] Business Strategy and Developments - The company is facing significant operational pressure in its traditional cable television business due to the influence of mobile internet and new media [1] - In response, the company is actively optimizing its business and focusing on cultural, technological, tourism, and service sectors [1] - The company has introduced new non-core businesses, achieving notable success in cultural tourism integration, such as the growth in visitors and revenue at the Guizhou Long March Cultural Digital Art Museum [1] - The company has also increased efforts in promoting surrounding products like mobile phones and televisions through appliance trade-in policies [1]