Core Insights - The cultural industry has emerged as a new economic growth point during the Dragon Boat Festival, with tourism revenue in Zibo increasing by over 49% on the first day of the holiday [1][7]. Group 1: Cultural Transformation - Zibo has transformed from a barbecue hotspot to a cultural landmark, with visitors now enjoying various performances and local products beyond just food [3][4]. - The newly opened cultural and tourism complex features a vertical narrative layout, integrating diverse experiences from local cuisine to cultural performances, enhancing consumer engagement [4][10]. Group 2: Visitor Engagement - Traditional cultural attractions in Zibo, such as the Ceramic and Glass Museum and the Zhoucun Ancient Mall, received over 500,000 visitors during the holiday, indicating a successful conversion of barbecue traffic into cultural tourism [7][9]. - The local government aims to develop more culturally distinctive districts along the central axis of the city, utilizing industrial heritage to highlight Zibo's unique characteristics [9]. Group 3: Product Innovation - There is a growing demand for small, exquisite cultural products, particularly handmade items, which resonate well with younger consumers [10][12]. - The market for scene-based cultural products is expanding, with orders for such items increasing by over 20% compared to the previous year, reflecting a vibrant market [14][16]. Group 4: Economic Growth - Zibo's cultural industry is experiencing significant growth, with 179 large-scale cultural enterprises projected to achieve revenues of 35.7 billion yuan in 2024, and several sectors within the industry showing double-digit growth rates [18].