Core Insights - The cultural industry has emerged as a new economic growth point during the Dragon Boat Festival holiday, with significant increases in cultural consumption and tourism revenue in Zibo, where tourism income grew by over 49% year-on-year on the first day of the holiday [1][3]. Group 1: Cultural Consumption Trends - The newly opened cultural and tourism complex in Zibo features a "vertical narrative" layout, integrating various business formats such as specialty dining, intangible cultural heritage products, cultural experiences, and entertainment, creating a progressive consumption scene from sensory experience to spiritual resonance [3][4]. - Traditional cultural attractions in Zibo, such as the Ceramic and Glass Museum and the Zhoucun Ancient Mall, received over 500,000 visitors during the holiday, indicating a successful conversion of tourist traffic from barbecue to cultural experiences [3][4]. Group 2: Product Innovation - There is a growing trend for smaller, refined cultural products like ceramics and glassware, particularly handmade items, which are becoming popular among young consumers [4][6]. - Companies are focusing on creating scene-specific cultural products, with examples including clay sculptures of barbecue figures, showcasing the blend of traditional craftsmanship with modern consumer preferences [8][10]. Group 3: Technological Integration - The integration of digital technology with traditional culture is driving new immersive experiences, enhancing consumer engagement and shifting cultural consumption from material to spiritual forms [12][14]. - Various regions are developing immersive cultural tourism experiences, such as the multimedia light and shadow shows in Xiamen and the interactive performances in Xi'an and Hangzhou, which utilize advanced technology to create engaging narratives [16][19].

Core Insights - The cultural industry has emerged as a new economic growth point during the Dragon Boat Festival, with tourism revenue in Zibo increasing by over 49% on the first day of the holiday [1][7]. Group 1: Cultural Transformation - Zibo has transformed from a barbecue hotspot to a cultural landmark, with visitors now enjoying various performances and local products beyond just food [3][4]. - The newly opened cultural and tourism complex features a vertical narrative layout, integrating diverse experiences from local cuisine to cultural performances, enhancing consumer engagement [4][10]. Group 2: Visitor Engagement - Traditional cultural attractions in Zibo, such as the Ceramic and Glass Museum and the Zhoucun Ancient Mall, received over 500,000 visitors during the holiday, indicating a successful conversion of barbecue traffic into cultural tourism [7][9]. - The local government aims to develop more culturally distinctive districts along the central axis of the city, utilizing industrial heritage to highlight Zibo's unique characteristics [9]. Group 3: Product Innovation - There is a growing demand for small, exquisite cultural products, particularly handmade items, which resonate well with younger consumers [10][12]. - The market for scene-based cultural products is expanding, with orders for such items increasing by over 20% compared to the previous year, reflecting a vibrant market [14][16]. Group 4: Economic Growth - Zibo's cultural industry is experiencing significant growth, with 179 large-scale cultural enterprises projected to achieve revenues of 35.7 billion yuan in 2024, and several sectors within the industry showing double-digit growth rates [18].