Group 1 - The "Su Super" league has significantly boosted weekend consumer spending, with a 225% increase in group purchase orders and a 181% increase in in-store spending in Jiangsu's commercial districts over the weekend of June 21-22 [1] - Despite poor weather in several match cities, group purchase orders still saw notable increases, such as a 21% rise in Nanjing's in-store consumption, with outdoor entertainment and sports goods orders increasing by over 150% [1] - Changzhou, despite losing all five matches with zero goals, experienced a 42% year-on-year increase in Douyin group purchase orders, with restaurant orders rising over 56% [3] Group 2 - Scenic spots have launched special viewing packages and live broadcasts to support the "Su Super" economy, with a 456% year-on-year increase in live broadcast orders at the Tianmu Lake scenic area during the weekend [3] - The "Su Super" themed activities have spurred urban consumption, with Nanjing's Niushou Mountain Cultural Tourism Area reporting a 374% increase in Douyin group purchase orders, and a 309% year-on-year increase [4] - The "Follow Su Super" campaign has introduced over 1,000 viewing packages in cities like Yancheng and Suqian, resulting in a 72% increase in order consumption and a 50% increase in transaction volume [4] Group 3 - Local businesses, such as a street barbecue shop in Changzhou, have gained significant visibility and sales as sponsors of the "Su Super" league, with a 732-fold increase in Douyin search volume over the weekend [6] - The "Follow Su Super" initiative, running from June 10 to September 27, aims to enhance consumer experiences in match cities, leading to a surge in spending during weekends [6] - Douyin's platform will continue to offer high-quality "Su Super" packages to support the summer "event economy" in Jiangsu [6]