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赛事释放足球装备市场潜力
Jing Ji Ri Bao· 2025-07-31 21:46
Group 1 - The core viewpoint of the articles highlights the rapid growth of the football equipment industry in China, driven by policy support, consumer upgrades, and technological innovations [1][2] - The football equipment industry serves both competitive and recreational football participants, with products including football shoes, apparel, protective gear, and professional match balls [1] - Key cities for football equipment demand are concentrated in Guangdong, Beijing, Shandong, Sichuan, and Jiangsu, indicating significant regional differentiation [1] Group 2 - The industry faces challenges such as weak international competitiveness and low collaboration within the supply chain, necessitating a focus on innovation and problem-solving [2] - Companies are encouraged to enhance innovation capabilities, adopt new retail models, and develop smart wearable devices and specialized products for women and niche markets [2] - There is a call for increased financial support from relevant departments to foster long-term development in the football equipment sector and to strengthen intellectual property protection [2] Group 3 - The ongoing league and rapid development of football culture are leading to the emergence of diverse products, including professional equipment and training tools, expanding the consumption ecosystem around football [3] - Companies are advised to prepare for sustained consumer interest beyond the peak of events by creating competitive and appealing products [3]