Core Viewpoint - The "Hundred Cities, Hundred Districts" cultural and tourism consumption action plan was launched by China UnionPay and the Ministry of Culture and Tourism, aiming to enhance cultural and tourism consumption from 2025 to 2027 [1] Group 1: Action Plan Overview - The action plan will be implemented in collaboration with financial institutions, cultural and tourism enterprises, airlines, and online travel agencies (OTAs) [1] - It focuses on four main areas: enhancing consumer benefits, meeting diverse consumer needs, promoting inbound consumption, and strengthening basic guarantees [1] Group 2: Specific Measures - The plan includes ten specific tasks, such as launching cultural and tourism consumption vouchers, discounts, reward points redemption, lotteries, cashback, and multiple coupon stacking [1] - These measures aim to provide tangible benefits to consumers and businesses, ensuring they receive substantial financial incentives [1] Group 3: Historical Context and Impact - Since 2022, the Ministry of Culture and Tourism and China UnionPay have initiated the "Hundred Cities, Hundred Districts" action plan, channeling more marketing funds and quality resources into the cultural and tourism sector [1] - This initiative has already driven cultural and tourism consumption exceeding 140 billion yuan [1]