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双品牌TOP1!斐雪派克获新西兰2025年最值得信赖品牌奖
Jin Tou Wang· 2025-09-29 03:32
Core Insights - Fisher & Paykel has been recognized in the 2025 New Zealand "Most Trusted Brands" awards, winning in three core categories: washing machines, refrigerators, and dishwashers [1] - The "Most Trusted Brands" award is a significant consumer reference in New Zealand, evaluated by a third-party independent organization through feedback from over 4,300 consumers [1] - Fisher & Paykel has received this recognition for 26 years, with 17 consecutive years in the white goods category and 7 years in newly added subcategories [1] Product Development - The company emphasizes original invention and user-centric design, addressing specific consumer needs with innovative products [1] - Examples include a washing and drying machine with a dedicated fabric care feature and a drawer-style dishwasher that simplifies user interaction [1] Design and Service Enhancements - Fisher & Paykel has upgraded its built-in products to a low-key luxury style, allowing for seamless integration with home decor [2] - The company has improved logistics and warehousing efficiency, achieving a 60% accuracy rate in demand forecasting and reducing inventory turnover days to 63 [2] Market Position - Fisher & Paykel, along with Haier, holds the top position in the Australia-New Zealand market, with washing machines leading for 15 consecutive years and refrigerators topping the category for 3 years [2]