央广网北京2月27日消息（记者孙文轩）这个春节假期，在北京上班的小林回到老家，给父母新添置了 一台大容量冰箱。"父母原来用的冰箱比较小，过年家里的肉类食物比较多，有点盛不下，赶上电商平 台年货节促销，还有国补政策，于是就挑选了一台新冰箱。" 像小林这样的消费者不在少数。今年春节假期的家电数码产品消费较去年增幅明显，其中，具备智能保 鲜、AI交互等功能的智能化产品尤其受到青睐。消费者购买新品，有的是因为换新需要，有的受国补 优惠吸引，有的则是赶上了年货节大促。 春节家电数码消费扫描：销量增两成，智能化唱主角 商务部数据显示，今年春节9天假期，6类家电以旧换新产品、4类数码和智能购新补贴产品销售510.6万 台，与去年春节假期相比增长21.7%。截至2月23日，2026年消费品以旧换新惠及3112.7万人次，带动销 售额2070.3亿元。 从消费结构看，智能化与品质化升级趋势显著。智能眼镜首次被纳入购新补贴范围，迅即成为新春消费 新宠，天津、重庆、四川等地咨询量和购买量显著增长。中高端手机占比达65.0%，电脑、空调、电视 机每笔平均核销金额较去年同期均有较大幅度增长，消费者"一步到位"的品质追求愈发明显。 多地 ...

一是消费向线下实体场景加速回流。2026年，中国银联支持各地政府继续开展"以旧换新"活动，并联合 商业银行推出叠加优惠，让消费者在升级品质家电的同时享受更优惠的价格。"以旧换新"拉动新春消费 升级，吸引消费者在实体卖场体验成交，更有效撬动交通、百货、品牌专卖店等周边多元消费，线下客 流显著回升。用户在线下参与"以旧换新"活动，同步出现跨场景消费动线，例如乘坐公交地铁等交通出 行类消费、购买奶茶小食或饭店就餐等餐饮类消费，以及服装、百货等其它产品，银联联合商业银行、 品牌商户，联合开展"银联优惠日"品牌营销，推出覆盖购物百货、茶饮轻餐、公交地铁、酒店、影院等 热门场景的支付优惠，激发商圈消费活力。 二是人工智能家电成为热门年货。新春佳节，在"以旧换新"政策的支持下，AI家电成为年货"顶流"，越 来越多的家庭加速迈入"从有到智"的新阶段。在上海五角场苏宁易购Max店，根据食材调整温湿度的智 能保鲜冰箱、主动识别衣物材质实现精细护理的洗烘一体机、能听懂方言并识别模糊指令的智能电视， 成为门店最受欢迎的AI家电"三大件"。在"国补"政策的持续加力下，居民自主消费意愿增强，相关品类 交易规模显著放大，显示出财政资金与民 ...

新一轮国家补贴政策效应释放，叠加春节假期消费旺季，持续激活济南家电3C消费动能。2月24日，新 黄河记者采访了解到，春节假期期间，多家卖场门店客流环比增长50%以上，家电3C消费加速向智能 化、潮流化、场景化方向扩容升级。值得一提的是，在"有奖发票"政策的刺激下，消费者购买热情高 涨，实际成交量同比增长近两成。 此外，作为全国有奖发票试点城市，济南拿出满满诚意。济南市第一期有奖发票活动2月9日正式启动， 开票时间从2月9日持续至2月28日。首期活动预计投放资金约5000万元，奖项设置为28元、58元、88 元、100元、300元、500元及800元共7个奖级。消费者可通过云闪付、中国工商银行App、邮储银行 （601658）App、中信银行App、招商银行掌上生活App等渠道上传发票参与抽奖。 从有奖发票到以旧换新，从消费券到金融补贴，政策"组合拳"正转化为实实在在的消费动能。在这 种"全民参与"热情的带动下，家电3C消费实现井喷式增长，不少观望型顾客开始果断下单，新生代年 轻消费客群正成为拉动家电消费增长的关键引擎。 业内人士指出，悦己型消费的兴起，反映出年轻一代消费观念的转变。"年轻人更加愿意为自己的兴趣 ...

新一轮国家补贴政策效应释放，叠加春节假期消费旺季，持续激活家电3C消费动能。苏宁易购发布的 春节消费洞察显示，2月15日至23日，全国门店客流环比增长78%，一级能效/水效家电销售占比提升至 92.8%，智能手表、手环、智能眼镜等可穿戴装备销售环比增长62%，家电3C消费加速向智能化、潮流 化、场景化方向扩容升级。从区域维度来看，北京、南京、上海、成都、广州成为换新热度最高城市。 苏宁易购门店管理平台负责人表示，"以小换大、以换代修、以智能换传统，成为今年春节档用户的普 遍选择。消费者不再满足基础功能换新，而是围绕具体生活场景寻找'一步到位'的解决方案"。他补充 道，新生代年轻消费客群成为"新年主理人"，聚会家宴、家务减负、科技年礼等新需求加速涌现，正成 为拉动家电消费增长的关键引擎。 AI智能家电嵌入家庭生活场景，成为春节年货消费"顶流"。大年初三，在南京新街口苏宁易购Max店， 消费者杜先生挑选了一台新款智能冰箱。"今年父母从老家赶来过年，带来各种腊味、海鲜等特产，将 近10年的老冰箱实在装不下了"。他选购的智能冰箱不仅空间更大，具备独立分区控温，还能主动除菌 净味。"虽然比普通款贵一些，但日常用起来更方 ...

【环球网科技综合报道】 新一轮国家补贴政策效应释放，叠加春节假期消费旺季，持续激活家电3C消费动能。苏宁易购发布的春节消费洞察显示，2月15日 至23日，全国门店客流环比增长78%，一级能效/水效家电销售占比提升至92.8%，智能手表、手环、智能眼镜等可穿戴装备销售环比增长62%，家电3C消费 加速向智能化、潮流化、场景化方向扩容升级。从区域维度来看，北京、南京、上海、成都、广州成为换新热度最高城市。 AI智能家电嵌入家庭生活场景，成为春节年货消费"顶流"。大年初三，在南京新街口苏宁易购Max店，消费者杜先生挑选了一台新款智能冰箱。"今年父母 从老家赶来过年，带来各种腊味、海鲜等特产，将近10年的老冰箱实在装不下了"。他选购的智能冰箱不仅空间更大，具备独立分区控温，还能主动除菌净 味。"虽然比普通款贵一些，但日常用起来更方便，保鲜效果也好，我觉得很值。" "很多消费者把'是否智能'作为购买决策的重要考量。"上海五角场苏宁易购Max店店长施欢欢介绍，消费者希望用最少的人为干预和时间成本，实现更省 心、更舒适的生活方式。春节假期，能够根据食材调整温湿度的智能保鲜冰箱、主动识别衣物材质实现精细护理的洗烘一体机、能够 ...

2月1日，上海浦东新区EKA天物空间创意园与虹口区瑞虹新天地太阳宫的商业气息持续被"广货"热潮所 点燃。继前一日盛大启幕后，"广货行天下·中山百货进上海"活动持续升温，现场商品展销火爆的同 时，经贸对接的丰硕成果也加速落地。 "古镇直销基地在上海灯具城已经有10年，经受了市场的检验，也获得了上海消费者的美誉，成为我们 中山制造古镇制造的一个窗口。"中山市古镇镇党委书记薛治国表示，将抢抓"广货行天下"的有利机 会，加强与上海灯具城的深化合作，特别是在新的款式、新的产品方面加强合作，把最好的品质、最好 的产品、最新的款式，第一时间这个推荐给上海的消费者。 与灯饰展区的时尚创新相呼应的，是家电区域弥漫的温情与信赖。在瑞虹天地太阳宫，广东威力电器展 台上，一台机身泛黄、标识仍清晰的1984年产威力牌半自动洗衣机，宛如一台时光机，唤醒了许多上海 参观者的集体记忆。上海市民余先生激动地认出，这就是当年家中用了近二十年的同款。 主办方提供的数据显示，此次活动期间，中山与上海两地企业、机构共达成超百个合作签约项目，总金 额超60亿元，其中产品购销合作额占比近一半。值得一提的是，仅古镇灯饰企业雷士光电、松伟照明在 现场与上海经 ...

Core Insights - The home appliance industry has evolved from luxury items to essential smart living products, driven by consumer demand and technological advancements [1][3] - The "14th Five-Year Plan" emphasizes the need for upgrading consumer goods and creating new consumption scenarios, presenting both opportunities and responsibilities for the industry [2][3] Industry Trends - Smart home appliance sales now exceed 95% in retail, with features like voice control and remote operation being particularly popular among younger consumers [2] - The integration of online and offline sales channels is being enhanced, with physical stores transforming into live-streaming venues to demonstrate smart home applications [2] Strategic Initiatives - The company is shifting from merely selling products to providing customized smart home solutions based on customer lifestyles and family structures, such as designing smart kitchens for families or safe living spaces for the elderly [2] - Plans are in place to create specialized areas within stores, such as "green energy zones" and "custom appliance experience areas," to cater to personalized consumer needs [2] Community Engagement - The company aims to extend its services into communities by establishing mini-experience stations that offer smart home solution presentations and on-site assessments, promoting green and low-carbon living [2]

Core Viewpoint - Stone Technology is advancing towards a secondary listing in Hong Kong, indicating a significant step in its long-planned IPO process, coinciding with technological advancements in its product offerings [3][4]. Group 1: Company Overview - Stone Technology has been a leading player in the robotic vacuum cleaner market, achieving a market capitalization exceeding 100 billion yuan after its debut on the STAR Market [4]. - The company has faced increasing competition, with market share among top players like Ecovacs and Roborock being closely contested, often within a few percentage points [5][7]. Group 2: Market Dynamics - The robotic vacuum cleaner market is experiencing heightened competition, with new entrants like DJI and traditional appliance manufacturers entering the space, viewing it as a high-frequency entry point into home ecosystems [7]. - The market is characterized by a high degree of price sensitivity and cost pressures, making it challenging for leading players to maintain profit margins while competing for market share [5][8]. Group 3: Strategic Initiatives - Stone Technology is expanding its product portfolio beyond robotic vacuums to include washing machines and mini cleaning appliances, aiming to leverage the broader "cleaning" market [10][12]. - The company is also innovating within its core product line, introducing advanced features such as mechanical arms in its robotic vacuums to differentiate itself in a saturated market [12][16]. Group 4: Challenges and Opportunities - The company faces the challenge of balancing product complexity with operational capabilities, especially as it ventures into larger appliances that require different distribution and service models [12]. - The introduction of advanced features in robotic vacuums is seen as a strategic move to create new market segments and escape the intense competition in the existing market [16].

Core Insights - The consumption market in Wuhan is witnessing a new trend where "emotional consumption" is rising despite stable or declining prices in essential goods [1][8] - The service prices in Wuhan increased by 0.7% in 2025, with significant rises in beauty services (9.1%) and pet services (4.2%), indicating a shift towards "self-care" spending [1][9] Consumption Trends - Emotional consumption is characterized by a diverse range of services available throughout the day, catering to various age groups and emotional needs, such as early morning breakfast spots and 24-hour pet hospitals [4] - The CPI data shows that while overall prices increased modestly, specific sectors like education, culture, and entertainment saw significant price hikes, with ticket prices for attractions rising by 7.3% [8] Price Changes - The price changes from 2024 to 2025 in various categories indicate a mixed trend, with food and beverages expected to decrease by 0.5%, while other services like "other goods and services" are projected to increase by 9.6% [5] - Traditional consumer goods prices remain stable, with fresh vegetable prices down by 3.3% and pork prices down by 8.5%, allowing consumers to allocate more budget towards emotional and luxury spending [8] Market Dynamics - The rise in emotional consumption aligns with the upgrade of industrial products, as consumers are increasingly interested in health-oriented and technologically advanced products [8] - The trend reflects a broader shift among younger consumers who prioritize spending on personal well-being and experiences, indicating a new lifestyle and consumption pattern in Wuhan [9]

Core Viewpoint - The announcement by the Municipal Bureau of Commerce regarding the launch of a subsidy program for the replacement of consumer goods, including automobiles, home appliances, and digital smart products, in 2026 aims to stimulate consumption and promote energy-efficient products [1] Automotive Sector - Consumers can apply for vehicle scrapping and replacement subsidies through the national automotive circulation information management system or the "Automobile Trade-in" mini-program [1] - For vehicle replacement subsidies, consumers must retain relevant proof materials until the Henan Province 2026 vehicle replacement subsidy application system is launched [1] Home Appliances Sector - Consumers purchasing specific home appliances such as refrigerators, washing machines, televisions, air conditioners, computers, and water heaters will receive a subsidy of 15% of the final sales price for energy-efficient products [1] - Each consumer can receive a subsidy for one unit per product category, with a maximum subsidy of 1,500 yuan per item [1] Digital Smart Products Sector - Consumers buying eligible digital smart products, including smartphones, tablets, smartwatches, and smart glasses, priced at no more than 6,000 yuan, will also receive a subsidy of 15% of the final sales price [1] - Similar to home appliances, each consumer can receive a subsidy for one unit per product category, with a maximum subsidy of 500 yuan per item [1] - The Cloud Flash Payment APP serves as the entry point for claiming subsidies in the home appliances and digital smart products sectors [1]