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拉布布(Labubu)系列产品
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线上线下一“bu”难求 是啥让人如此上头
Qi Lu Wan Bao· 2025-06-11 21:06
Group 1 - The Labubu series by Pop Mart has sparked a buying frenzy both domestically and internationally, with products being hard to find [2][3] - On June 10, a unique mint-colored Labubu sold for 1.08 million yuan at the Yongle 2025 Spring Auction, highlighting the high demand and value of these collectibles [5] - In Jinan, all stores reported being out of stock, with consumers waiting in line and online for the products, which are often sold out within seconds [2][3] Group 2 - The Labubu 3.0 series saw significant sales growth in overseas markets, with an 8-fold increase in the US and a 5-fold increase in Europe in April [3] - The secondary market for Labubu products is thriving, with prices for original items skyrocketing; for example, a box originally priced at 594 yuan is now selling for 1,200 to 3,999 yuan [4] - The emotional value associated with Labubu products is a key driver of their popularity, particularly among younger consumers who are willing to pay for unique and expressive items [5] Group 3 - The rise of Labubu reflects a broader trend in the "潮玩经济" (trendy toy economy), where younger generations prioritize social sharing and personalized expression in their purchases [5] - The success of Labubu and similar Chinese IPs globally indicates a shift from mere product export to cultural recognition, showcasing the growing strength of Chinese original design [5]